WHY I’m Doing This…
I’m releasing only 20 private copies of The Novelty Principle™ — as a strategic test.
I have no interest right now in turning this into public content, a course, or a funnel.
This is an invitation-only initiative — and my personal commitment to create Supreme Case Studies of Strategic Novelty.
If you’re reading this, you’re part of a rare, early cohort.
And I’m invested in one thing:
Your breakthrough.
I’m releasing only 20 private copies of The Novelty Principle™ — as a strategic test.
I have no interest right now in turning this into public content, a course, or a funnel.
This is an invitation-only initiative — and my personal commitment to create Supreme Case Studies of Strategic Novelty.
If you’re reading this, you’re part of a rare, early cohort.
And I’m invested in one thing:
Your breakthrough.
25 Years Advising at the Top Level.
And A PhD in Creativity and Strategy Later
A Novelty Framework that creates the single Power Pivot that can dramatically, instantly, and permanently amplify the profit performance of your entire sales and marketing effort.
Brutal Truth. Can’t unsee it.
Aria Valdez, Executive Coach & Author
Oh F*ck Moment
— Andre Thompson, Founder, Launchwise.io
This Is It !
— Maya Chen, Strategic Copywriter & Funnel Architect
Presenting: The Novelty Principle™
A private strategic lens that shows you how to shift perception —
so your offer is no longer just valuable,
but a pioneering idea no one else owns.
This is not public content.
It’s private intellectual property — developed behind closed doors over 25 years,
now made available only through a limited-access discovery format.
Here’s what you’ll discover inside →
✓ How to make the single strategic shift that triggers 100X ROI potential
✓ How to reposition your offer as a pioneer invention, not a commodity
✓ How to radically improve the effectiveness and ROAS of your online campaigns
✓ How to have a flood of prospects lining up in your inbox?
✓ How to have a flood of prospects lining up in your inbox?
✓ How to become the owner of unique IP that commands top-tier valuations
✓ How to increase your probability of profit-maximization to near zero-risk
✓ And finally — how to crack the online sales code without chasing trends or funnels
Listen to Chapter 0:
Why Value Doesn’t Sell — But Ideas Do
You’ve been told to “sell value.”
You’ve been told to “fix your offer.”
But what if that’s the very thing holding you back?
In this short audio preview, you’ll hear the brutal truth that flips the script — fast.
If 5 minutes can change your thinking…imagine what the full system can do.
This unlocked 17% more operating margins and over 300% sales growth for us immediately.
Dr. Grossmann, CFO, Freudenberg
No One — Including You — Has Ever Bought Value.
Not your car.
Not your home.
Not your education.
Not your certifications.
Not your life partner.
Not even your kids.
Not your last online course.
Not your last book.
You never bought value.
You bought an idea.
You bought a story that felt true — even if you couldn’t explain it.
And Ideas Sell When They Are Novel
And when you own a novel idea, you own the pioneering value that rewrites the rules of your market.
Just like:
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Hormozi owns → The Offer Formula (Value × Time × Effort × Scarcity)
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Jay Abraham owns → Preeminence and Strategic Innovation
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Tony Robbins owns → Behavioral Triggers (Pain → Pleasure)
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Russell Brunson owns → Funnels + Stage Selling Mechanics
I want to create a pivot in the way you think, present, and market your business —
so we can engineer a sudden and dramatic shift in your profit performance.
Together we will
✅ Apply my 5 Elements of Novelty™ to uncover a problem in your industry no one is solving
✅ Use the Ladder of Novelty™ to design a frame that makes people follow, click, and convert
✅ Deploy the PIE DESKS™ Method to build Strategic Homeruns that don’t just look good — they perform
And In Doing So, We Will:
✓ Create Blue Oceans and White Spaces that only you can own
✓ Unlock revenue streams hidden from everyone else in your market
✓ Create Vertical Growth Spikes that feel exponential
✓ Expand your EBITDA by unlocking perception-based margin
✓ Identify and activate hidden assets within your business
✓ Generate marketing buzz that works without ads
✓ Leave others scrambling in your wake
✓ And give you instant proof of strategic lift — so you don’t have to guess if it’s working
The Big Lie You've Been Fed
And You Believed It.....
You’ve been sold an inexact science.
That success is about value. About offers.
Wrong.
If that were true — you’d already be a chartbuster.
Because let’s face it:
Creating offers is a solved problem.
You’ve been told:
-
“Sell value.”
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“Fix your offer.”
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“Align with pain points, needs, and desires.”
And maybe you’ve tried all that.
But let’s be honest:
That’s not why people buy.
You didn’t choose your last car…
Or your favorite shoes…
Or that $2,000 course you barely opened…
Because of value.
You bought because of an idea.
A feeling.
A narrative that made it feel fresh, necessary, and right now —
Even if you couldn’t explain why.
This was the most valuable shift I’ve ever made — and I’ve bought every course under the sun. Nothing compares to this level of thinking.
Daniel R., Consultant + Author
So Who Is Dr Chetan Walia
CW has spent 25 years helping global companies, entrepreneurs, and advisors create transformations — not through more content or better funnels — but through better thinking.
He holds a PhD in Creativity and Strategy, and has worked at the highest levels of global leadership, innovation, and organizational growth.
His core belief is this:
The right strategic lens is more valuable than 1,000 hours of execution.
The Novelty Principle™ is the exact lens he's used behind closed doors with industry leaders — now offered for the first time in a private-access format.
His clients include
🔍 The Novelty Principle™ Partnership is a 1-Month Strategic Makeover Engagement
It’s a deep-dive, high-leverage partnership —
A transformation encounter designed to become the most affordable, impactful strategic growth experience you may ever be offered…
IF your business is ready — and if you’re one of the 20 people this is even offered to.
We will apply The Novelty Principle™ directly to your business and uncover the strategic leverage that sparks instant, measurable results.
🔑 But First — You Begin With the System
You start by accessing The Novelty Principle™ System:
A paradigm-shifting insight, delivered as a book + audio experience.
If you’ve ever asked:
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Why isn’t my offer converting like it should?
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Why are unknown names breaking through while experts stay stuck?
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What makes one message spark demand — and another fall flat?
This will re-wire how you think about business, positioning, and growth. Forever.
🔮 Then, One of Three Things Will Happen:
1️⃣ You get your breakthrough from the system alone.
You send me a thank-you message, and we stay friends for life. Simple.
2️⃣ You see the merit in partnering.
We begin a 1-month makeover.
And I commit to adding at least 10X the value of what you invest —
not in theory, but in strategic execution.
3️⃣ You didn't find value in The Novelty Principle™.
Which frankly, I find unlikely — but if you say so,
you’ll get a full refund of your $200.
No questions. No drama.
🥜 In a Nutshell:
There’s no version of this where you lose.
You get access to:
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My complete strategic thought process
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My never-published intellectual property
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And the only framework that can shift your perception, presentation, and profits at once
All for a $200 good faith entry.
💬 After accessing the resource... If You Decide to Go Forward
We’ll determine — openly and honestly — whether I can help you apply this fully to your business.
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If yes, you’ll receive a personal invitation to join the full 1-Month Private Partnership — normally priced at $10,000.
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As a Novelty System buyer, you’ll receive a 40% discount code, reducing your investment to $6,000.
This is not something I sell publicly.
It’s offered by invite only, and only if I believe the pivot we can engineer together will deliver at least 10X return.
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If no, I’ll tell you plainly.
No pitch. No pressure. Just honesty.
Total Game Changer
— Melissa K., Business Coach
Best Thing I Ever Bought
— Rohit A., Startup Founder
The Aha Moment
— Jenny M., Brand Strategist
🔍 What’s Inside — And Why You Should Get It Right Now
This isn’t just a book. It’s a paradigm shift.
If you’ve ever wondered why your offer isn’t selling, or how unknown creators break through while experts stay stuck — this will rewire the way you think about business, forever.
Here’s what you’ll get inside:
Each track is 5–10 minutes. All signal, no noise.
Chapter / Audio -1
What People Really Buy
How to stop selling outcomes and start selling beliefs — the way the greats do.
Chapter / Audio -2
The Ladder of Novelty™
How to turn a spark of newness into loyalty, referrals, and fanhood.
Chapter / Audio-3
What Is Novelty — And How You Create It
How to identify and build ideas so embarrassingly simple they can’t be ignored.
Chapter / Audio-4
The Offer Hype Myth
How to stop obsessing over offers — and start building ideas worth offering.
Chapter / Audio-5
Your Knowledge Consumption Is the Problem
How to turn overused information into original intellectual property.
Chapter / Audio-6
What Then Is the System That Succeeds?
How to model success using 34 real-world breakthroughs — and what they all had in common.
Chapter / Audio-7
Create Your PIE DESKS™
How to build your business from one original problem to a complete client-getting machine.
Chapter / Audio-8
Be the Possibility
How to break out of copycat cycles, reclaim your edge, and become the voice others follow.
Each Chapter is Direct.
Sharp.
Actionable.
All This for a $200 Entry
This is your entry into the private vault —
and the only way to access the full Novelty Principle system today.
If it resonates, we move forward.
If not, you walk away smarter — and sharper.
No Unnecessay Log Ins
No Courses
No Communities
Just One Instant Download
Thought Leadership
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
🧩 If You’re Feeling Stuck in Any of These 10 Areas…
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Not seeing enough traction with your offers and propositions
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Not making enough sales
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Not getting adequate ROAS
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Not getting enough Leads
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Not nailing the exact service design
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Not knowing if your offer is right
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Not getting credit from your marketplace
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Not getting recognition from your customers
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Not getting the right marketing assets
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Not getting the right help that knows the right problem to solve
THEN
The Novelty Principle™ reframes that.
It gives you the lens to finally shift how your market sees you —
and when that happens, everything changes.
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More clicks.
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Better leads.
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Higher conversions.
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Premium pricing.
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Brand gravity.
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Market buzz.
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And a sense that you’re finally seen as the leader you already are.
Loved it. I didn't want it to end.
— Sophie M., Executive Coach
My favourite - the last chapter. I play it on loop.
— Darren K., Startup Advisor
Brilliant. You did it again Chetan.
— Claire R., Business Consultant
Own It Now
🎧 8 Audio Tracks
Short, punchy, no-fluff recordings — designed to change how you think in under 60 minutes. Yours to download and keep.
📘 Complete 74-Page Talking Book (PDF)
Formatted and printable — with diagrams, stories, examples, and line-by-line strategy.
🧠 The 3 Diagrams
– The 5 Elements of Novelty
– The Ladder of Novelty™
– The PIE DESKS™ Framework
No Unnecessay Log Ins
No Courses
No Communities
Just One Instant Download
The Only Certainty? ROI That’s Off the Charts.
The expected return on your $200 insight investment?
Minimum 10X.
Possible 100X.
The system you’re about to access is rooted in a framework that has already generated over 500 academic citations — and far more commercial impact in closed-door consulting settings.
If this lens leads to a fit — you’ll be invited to ascend into the 1-month Strategic Partnership at a private rate of $6,000 (40% off the formal $10K pricing).
And you’ll enter a powerhouse plan designed to change your entire sales, marketing, and positioning game… overnight.
🔍 IS This Right for You?
Everything I do — and everything inside this framework — is focused on you:
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Your challenges
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Your opportunities
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Your positioning
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Your pricing power
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Your strategic advantage
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Your blind spots
If you’re ready to step into a different game entirely — this will feel like the missing link.
YOU GET to Experience Strategic, Ideological, and Philosophical Shift
For the first time in your business journey,
you’ll understand what really drives revenue activity, brand gravity, and exponential growth.
You’ll feel a permanent lift in how you think, speak, present, and sell.
All for just starting at $200.
You Are Not Buying Theory
You’re buying a thesis — born out of 250+ consulting engagements with Fortune 500-like firms.
Not speculation. Not rehashed marketing tips.
But a field-tested, insight-driven methodology that has already generated millions in downstream growth.
ONLY 20 Spots Available at This Entry Price
My commitment to the first 20 serious entrepreneurs, coaches, and CEOs is this:
I will deliver a breakthrough.
Minute by minute. Layer by layer. Until the lens shifts.
That’s the real work.
🧾 So… Is This Right for You?
Here’s how to find out:
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Place the $200 deposit
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Read + listen to The Novelty Principle™ system
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See if it lands
If it doesn’t, just email support — and your credit is reversed in minutes.
No risk. No pitch. No pressure.
This was never about your $200.
It’s about what happens to your business after you see differently.
DISCLAIMER: The figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET THIS BOOK.
Copyright 2025 - Chetan Walia All Rights Reserved
