The Novelty Principle™
$200.00
Introducing: The Novelty Principle™
The Novelty Principle™ is a powerful book + audio system that gives you the clearest lens ever created to help you stop selling value, and start selling the one thing people actually buy: ideas.
Whether you’re a coach, consultant, expert, creator, or online entrepreneur — this will change the way you structure your entire business.
What You Get:
Chapter / Audio -1
What People Really Buy
How to stop selling outcomes and start selling beliefs — the way the greats do.
Chapter / Audio -2
The Ladder of Novelty™
How to turn a spark of newness into loyalty, referrals, and fanhood.
Chapter / Audio-3
What Is Novelty — And How You Create It
How to identify and build ideas so embarrassingly simple they can’t be ignored.
Chapter / Audio-4
The Offer Hype Myth
How to stop obsessing over offers — and start building ideas worth offering.
Chapter / Audio-5
Your Knowledge Consumption Is the Problem
How to turn overused information into original intellectual property.
Chapter / Audio-6
What Then Is the System That Succeeds?
How to model success using 34 real-world breakthroughs — and what they all had in common.
Chapter / Audio-7
Create Your PIE DESKS™
How to build your business from one original problem to a complete client-getting machine.
Chapter / Audio-8
Be the Possibility
How to break out of copycat cycles, reclaim your edge, and become the voice others follow.
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About Dr Chetan Walia
He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
Thought Leadership
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
Serving Clients All Over The World
