How To Compress Time and Increase The Probability of Conversions
By Building a Category of One positioning, strategy and offer.
THE MOST PROFITABLE PIVOT
The Boldest Strategic Framework to Activate Your Uniqueness
(even the parts you haven’t yet discovered)
→ For B2B Service Business Entrepreneurs, Coaches, Creators, Experts, and Agencies.
(If your business is built on expertise, insight, or services — this is for you.)
Delivered in 72 hours.
Built for serious decision-makers ready to eliminate guesswork.
Because differentiation isn’t created
— it’s uncovered, articulated,
and engineered into demand.
You Get A Category of One
Your incomparable strategic advantage
CO1
POSITIONING
Paid customers on the front end with ZERO reliance on lead gen,
CO1 FUNNEL SOLUTION
Instant access to the science behind category of one
NOVELTY
PRINCIPLE
Dive into $100K+ of Strategic IP — immediate access to my raw CO1 client creations — the private vault
CO1
VAULT
I have hired experts in the past to help me figure this out. No one has come close to the clarity you brought. Thank You Chetan.
— Tim Adams
Author. Speaker. Leader.
CoachTimAdams.com
The CO1 report is really well done, candid and thorough. Thanks.
— Thomas Schaff
Founder
Major League Sales
Gave me a positioning no one can compete with
— Eve Kedar
Author
Kicka$$
AS SEEN IN
CO1 = Uncontested Market Spaces - And I Want to Set the Bar Extremely High
Try me. Judge the idea.
If CO1 looks familiar, it isn’t CO1 — 2X BACK.
If you look at it and think,
“This is entirely mine — and no one else in my field could say this,” then you’ll know you’re holding a real Category of One.
Your CO1 is always complete on its own. And there is no upsell needed or pitched.
It gives you:
-
Your Category-of-One Identity
-
Your Category Gap
-
Your Premium Narrative
-
Your Advantage Map
-
Your Differentiation Reasoning
-
Your Strategic Position
-
Your Messaging Clarity
This is the full clarity transformation, delivered in 72 hours.
It stands alone.
You don’t need anything else to gain clarity.
The Big Lie That the Online World Feeds You
And You Believed It.....
You’ve been told to sell value.
To fix your offer.
To align with needs and desires.
But none of that is why people buy.
You didn’t buy your last car, shoes, or online course for value.
You bought because of it's unique appeal
— even if you couldn’t explain it.
That Is Why You Need An Incomparable Positioning
Everyone creates value.
Of course you create value.
That’s not the problem — it never was.
You wouldn’t even be trying if you were useless.
You’re not scamming people. You’re not winging it.
You’re bringing transformation, insight, expertise.
But here’s the truth:
Value is assumed.
Value is the minimum viable presence.
If you don’t have it, no one looks.
But if you only have it… no one buys.
What gets bought is:
Unique value.
Incomparable value.
Value that makes people stop scrolling,
lean in, and say “What is this?”
What earns attention is the edge.
What creates cash isn’t “what it’s worth” —
—it’s why it feels impossible to ignore.
When You Are Incomparable:
People don’t compare prices.
They move toward opportunity unlocks.
And that puts you in a league of one.
“I’ve bought $5,000 masterminds that gave me less clarity than this.
I didn’t need another funnel. I needed someone to show me what to build and why.
Chetan gave me that in a way no one else ever has.”
Nicole F., Business Coach
“I don’t like sales calls, and I hate loud marketing.
Chetan gave me a position that lets my work speak for itself —
and somehow still has people reaching out to me.”
Elias R., Mental health Practitioner
“This is the kind of strategic clarity you’d expect from a $20K consulting project.
My investment turned into a $9K client in under 2 weeks. You did it again Chetan.”
Jason L., Growth Strategist
What You’ll Discover
Far Greater Upside Than You Are Currently Accessing
1. How to Open Access to Uncontested Marketplaces
→ You’ll learn how to identify, name, and claim “white spaces” — markets with demand but no competition.
2. How to Create Far Greater Revenue Possibilities
→ CO1 expands the economic potential of your expertise by reframing what you do into higher-value, higher-leverage categories.
3. How to Become the Only Viable, Feasible, and Definitive Choice
→ You’ll understand the strategic sequence that makes your positioning the only logical option — even in crowded markets.
4. How to Be the Only One in the World Who Offers What You Do
→ You’ll discover how to turn your invisible advantages into proprietary IP that cannot be copied, matched, or replaced.
5. How to Design a Front End That Acquires Clients at Scale
→ You’ll learn how to convert your CO1 into scalable, cold-traffic-ready front-end assets that attract qualified buyers effortlessly.
And More:
→ Micro moves that shift perception instantly
→ Pricing strategies that feel like category creation, not inflation
→ Repeatable blueprints to model or license
6. How to Create Your Own Categories and Economies
→ This is where you evolve from selling services…
to architecting categories — and shaping the economics within them.
Brutal Truth. Can’t unsee it.
Aria Valdez, Executive Coach & Author
Oh F*ck Moment
— Andre Thompson, Founder, Launchwise.io
This Is It !
— Maya Chen, Strategic Copywriter & Funnel Architect
Introducing: CO1™ — Your Category-of-One Strategic Drop
Unique. Proprietary. Uncontested.
Delivered to your inbox within 48–72 hours.
If you suspect there is far more upside in your business than you are accessing… you’re right.
And CO1™ is the tool that reveals it.
CO1™ is a custom-built Category-of-One Strategic Positioning for your business —delivered as a PDF + Video that shows you:
What You Get
1: The CO1 Strategic Architecture
1. Your Category-of-One Strategic Identity
Your premium, uncontested positioning — the distinct advantage no competitor can replicate.
2. White Space Opportunity Map (Included Track-1)
Your uncontested market spaces, mapped. Simple. Profound. This alone has transformed entire businesses.
3. Your CO1 Funnels & Strategic OpeningsThe front-end and back-end opportunities your newly discovered identity unlocks.
4. Your New Economic Engine
Pricing, product suite, leverage points, scale levers, recurring revenue sequences, and long-term compounding pathways.
5. Your Ascension & Growth Architecture
A complete model that shows how clients move through your value ladder — and how revenue compounds.
6. Your Monetisation Model With Much Larger Upside
Built around your unique advantage, not the industry’s generic templates.
You Also Get
2: The CO1 Vault — 50+ Real Client Builds
Value: $25,000+
Private access to over 50 real CO1 architectures built for clients across: Consulting, coaching, agencies, founders, healthcare, enterprise advisors — it’s all here.
No blur.
No redactions.
No “sample templates.”
These are the actual builds clients paid for.
This alone gives you $25,000+ of strategic intelligence.
Cross-industry pattern recognition = Priceless
3: CO1 Scientific Advantage — High-Performance OS Videos
Value: $997
Six evidence-based clarity & performance videos —
distilled from hundreds of peer-reviewed academic journals and never sold anywhere else:
-
Performance ≠ Achievement
-
Solving the Right Problem
-
Strategic Decision-Making Protocol
-
The Success Formula That Always Works
-
Momentum Is Everything
-
The End of Fear
A mental operating system that elevates your execution, judgment, and clarity — so you apply CO1 at its highest level.
4: Track-1: White Space Opportunity Map (Included)
Value: $997
This used to be a standalone add-on. It is now included inside CO1 because white-space clarity is foundational to category creation.
You get:
-
your demand gaps
-
your competitor-proof angles
-
opportunity zones with fastest lift
-
your most winnable category opening
This instantly expands your strategic runway.
Total Value: $28,000+
YOUR PRICE TODAY: $497
No Unnecessay Log Ins
No Courses
No Upsells
No Communities
No Calls
Just One Drop In Your Mail
These bonuses are active today.
I can’t guarantee they’ll still be here tomorrow.
$497 ONLY
Total Explicit Value: $28,000+
Downside: $0 (2× unconditional guarantee).
Nobody else offers $28K of real strategic assets at this price. I checked. Not a single one.
This is a Category-of-One product delivering Category-of-One results.
Introducing: CO1™ — Your Category-of-One Strategic Drop
Unique. Proprietary. Uncontested.
Delivered to your inbox within 48–72 hours.
If you suspect there is far more upside in your business than you are accessing… you’re right.
And CO1™ is the tool that reveals it.
CO1™ is a custom-built Category-of-One Strategic Positioning for your business —delivered as a PDF + Video that shows you:
What You Get:
-
Your Category-of-One Strategic Identity
-
Your Uncontested Market Space Pathways (White Space Access)
-
CO1 Funnel and Strategic Opportunities this opens up.
-
A Monetization Model With Far Greater Revenue Potential
-
Your new economic engine: pricin, product suite, leverage points, and long-term compounding paths
-
Your Ascension & Growth Architecture
-
Your Recurring Revenue & Asset Pipeline
This includes:
-
A Positioning Explanation
-
And explanation of the overall strategy and offers
-
Your Ascension Model
-
Pricing Tiers
-
Monetisation Pathways
-
White Spaces: the uncontested market spaces you can capture
-
Recurring Revenue System Possibilities
No Unnecessay Log Ins
No Courses
No Upsells
No Communities
No Calls
Just One Drop In Your Mail
$497 ONLY
WITH 2X
UNCONDITIONAL
REFUND
GUARANTEE
PLUS: A Category of One Reset
The Leading Peer Reviewed Research Distilled in
Under 10-Minutes Videos so Your Business Can
Separate Fact from Fiction
→ Businesses End up Solving The Wrong Problem
the error of the 3rd kind.
→ How To Make The Greatest impact With Strategic Decisions
the critical role of context
→ Success Formula That Always Works
pure science distilled
→ Momentum Is Everything
difference between mere success and extraordinary achievement
→ The End of Fear
get done with it - now and foreever
What You WIll Discover
A Business Strategy that shows you how to shift perception — so you are no longer just valuable,
1. How to Exploit a Category-of-One Positioning
→ So you’re no longer “just another” in your industry, but the only one who does what you do.
2. How to Eliminate Price Competition for Good
→ When you’re incomparable, your price isn’t a factor — your story is.
3. How to Become the Only Viable, Feasible, and Definitive Choice
→ You’ll learn the subtle moves that build authority, trust, and buying desire — before you ever pitch.
4. How to Make Your Business Incomparable
→ This is what creates client magnetism, sticky brand loyalty, and word-of-mouth at scale.
5. How to Design Offers and Funnels That Scale Cold
→ Learn how to turn your strategy into scalable front-end assets — from low-ticket gateways to $50K high-ticket plays.
6. How to Turn Your Knowledge Into Proprietary IP
→ Learn how generic know-how becomes defensible intellectual property — frameworks, names, offers, and models that clients can’t unsee (and competitors can’t touch).
4- Optional Specialist Tracks (Available Only During CO1)
CO1 is complete.
Nothing else is required.
But many buyers, after receiving their CO1 architecture,
end up requesting deeper work in specific strategic areas:
You can add one Track, several, or none at all.
Your CO1 remains complete either way.
But if you already know you’ll want the deeper layer unlocked,
adding it now saves both of us time —
@$997:
Client-Level Track — White Space & Opportunity
(Already included In your CO1)
Optional tracks: (If added later, each track is 1,497 — because I’d need to re-enter your system from scratch.)
Turn your CO1 into a premium, high-conversion pitch that wins clients instantly.
This track shapes the external expression of your CO1:
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Your 30-second Category-of-One introduction
-
Your premium sales narrative
-
Your strategic pitch arc (problem → spike → identity → value → next step)
-
Your “reason to believe” structure
-
Your trust sequence
-
Your enterprise-compatible pitch logic
-
How to pitch in writing, in person, and on video
-
Your “Slide-Deck” structure
This answers:
How do I present my CO1 in a way that makes premium clients say ‘yes’ immediately?
No overlap with White Space.
This is expression, not diagnosis.-
Engineer the entire business structure required to scale your CO1 — cleanly, simply, and sustainably.
It is the scale blueprint for your entire business:
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How your CO1 translates into a scalable business model
-
What your front-end should be
-
What your mid-tier and back-end should be
-
The delivery model that prevents overwhelm
-
The capacity map (when to hire, what role, what responsibility)
-
Internal mechanisms that allow you to scale without creating chaos
-
How to increase revenue without increasing friction
-
Your “scale sequence” — what to do first, second, third
-
What to eliminate to unlock speed
-
How to make the business lighter as it grows
-
How to simplify operations while expanding reach
-
How CO1 becomes the operating system of your entire business
This track answers the one question founders never get clarity on:
“How do I actually scale — in real life, not in theory?”-
Expand the enterprise value of your business — even if you never plan to sell it.
This track shows you how to turn your CO1 into a valuable, investable, defensible business asset — the kind that commands premium valuations and attracts larger opportunities.
Inside this deep dive, we map:
- Your enterprise story: how your narrative must shift when speaking to investors, acquirers, boards, and strategic partners
-
The valuation drivers: what actually increases the value of your business (and what doesn’t)
-
Your leverage points: the elements inside your business that can be turned into intellectual property, licensing assets, or scalable systems
-
Your defensibility: what makes you uncopyable in a way that can be valued, not just admired
-
Your founder-dependency risk: how much your business relies on you — and what must be redesigned
-
Your enterprise timeline: the correct sequence of moves that build enterprise value in the real world
-
Your strategic position: how your CO1 translates into a brand and business that holds long-term power
-
Your “acquirer’s lens”: what a buyer, investor, or capital partner sees first — and how to make it work for you
This track answers a question that changes how you operate:
How do I make my business more valuable every quarter — not just more busy?
And it does this without requiring you to plan an actual exit.
Because value creation = power, whether or not you ever sell.
Turn your CO1 into large-client, large-contract opportunities.
This covers:
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Enterprise trust-building
-
Executive-level messaging
-
High-value storyline
-
Pre-sale architecture
-
Pitching to leadership teams
-
Structuring 5–6 figure engagements
-
Navigating corporate buying cycles
-
Removing friction in big deals
This answers:
How do I win clients 10–100× bigger than my current average?
-
Identify the demand zones where you can win instantly.
This track reveals the hidden opportunity map inside your market:
-
The white spaces where demand is active but underserved
-
The emotional & commercial spikes that make buyers choose
-
The invisible friction points competitors are creating for their clients
-
The gaps where your expertise becomes the only solution
-
Where you can create a premium, uncopyable edge
This track answers:
Where is the richest, fastest, most premium opportunity for me?
-
1. You add any track you want at checkout — each is $997 now (instead of $1,497 later).
No pressure. Just an option for deeper architecture while I’m already inside your CO1.
2. You receive your full CO1 within 3 days.
Complete. No missing pieces. Nothing locked.
3. Once you approve and we “lock in” your CO1 identity, we begin your chosen track(s).
This ensures the deep dive is built on a solid, validated foundation.
4. Each track is delivered in the next 3–4 days.
Efficient, precise, and architected while your CO1 is still fresh.
5. You also get a detailed video or a live call run-through — your choice.
This is where the depth becomes practical, usable, and ready to deploy.
6. No upsells. No extra steps.
Just a complete strategic track built around your confirmed CO1.
3 (out of 30+) Ways Why This Works?
POSITIONING. OFFER. REVENUE STRUCTURE.
1. Clarity That Cuts Through Everything Else
2. Offers That Finally Hit Product–Market Fit
3. Shift from Competing for Attention to Commanding It
Dr Chetan Walia
He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
All real.
All executed.
All exponential.
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A Saas Co: From near bankruptcy to a NASDAQ listing in 18 Months
-
A B2B Consulting Enterprise: 32X in 2 Years
-
Health business → $2M increase in net profit uplift via simple licensing model
-
Energy Business Model Shift → 3x growth from a business model innovation
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Global Consulting Firm → 11x revenue by discovering IP Value
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Repositioned Propositions → Leading to Many #1 in category
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Change In ales Strategy → Propels 41% Growth in automobile sales
-
B2B Service business finds $4M/year in trapped revenue via simple change in customer definition
CO1 is not about small or big.
It’s about collapsing time through design.
Simplified
Exponential.
-
A CO1 Funnel is not for beginners.
It’s not for dabblers.
And it’s not for people still “figuring out what they do.”
This is for people who already have expertise —
but need a Category-of-One system that finally makes their value undeniable.
A CO1 Funnel Is For You If…
✓ You have real expertise
✓ You want to sell a premium offer
✓ You’re tired of being “one more option”
✓ You want demand without depending on content or ads
✓ You want paid customers on the front end
✓ Your expertise is strong, but your packaging is weak
✓ You want a done-for-you build, not another “course”
✓ You want an unfair advantage in your category
Because I genuinely want you to succeed.
And even though you’re only paying $497,
I want you to feel like you’ve received more value, clarity, and direction than any business investment you’ve ever made.
This isn’t about the price.
It’s about making sure CO1 actually changes your business trajectory.
-
The Spark of Newness That Creates Demand.
-
Strategic Moves That Creates Thought Leadership.
-
Original IP Driven Strategic Outcomes That Leaves Competition Behind For Good.
-
Innovative Revenue Models That Make Your Offers A No-Brainer.
-
Positioning + Model = Your Incomparable Edge.
All done for you.
Be Thrilled - Or 100% Refund Guarantee.
Instant Access To the Novelty Principle: The Science Behind The Method - .Book + Audio Tracks
-
International strategy consultant, researcher, and Category-of-One architect.
Dr Chetan Walia is one of the rare professionals who can truly say he is a strategist, advisor, and author—and back it up with decades of meaningful impact.
Over the last 25 years, he has advised global giants including EY, McKinsey, the World Bank, Siemens, Canon, Bloomberg, and the United Nations—alongside hundreds of high-growth companies, boutique firms, and visionary entrepreneurs.
He has also contributed to academic and cultural institutions, including curriculum design for leading business schools and keynote roles at global forums. His unique blend of intellectual depth and strategic clarity has positioned him as a trusted voice across industries and continents.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Unless you started your business thinking, “I’ll be one of many, swimming like every other fish in the pond,” the answer is yes. Regardless of industry, market, or size — every business can claim a Category of One.
You don’t need more ads or more hustle. You need the one position your competitors can never copy. That’s what the CO1 Drop delivers in 72 hours.
At 100% refund guarantee. Unconditional.
Thought Leadership
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
You Don’t Need to Trust Me on Any of This
I’m giving you immediate access to my raw CO1 client creations — the private vault of diagnostics, frameworks, scorecards, and funnels I’ve built for real businesses.
Dive into $100K+ of Strategic IP — Category of One breakthroughs — Each purchased, applied, and trusted by founders across 46 industries.
No gatekeeping.
No blurred screenshots.
No vague claims.
No cherry-picked highlights.
Inside the CO1 Vault, You’ll SEE 50 Real Transformations
A private showcase of 50 businesses that went from “one of many” → to “one of one.”
You’ll see exactly how different industries became uncopyable, undeniable, and Category-of-One — all from the same CO1 principles you’re about to experience.
Inside, You’ll Find Breakthroughs From:
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Coaches, consultants, marketers, SaaS founders, doctors
-
Horse riding schools, maternity clinics, mental health professionals
-
AI service providers, exit strategists, even government advisors
-
B2B agencies, family-business firms, financial consultants
-
Creators, thought leaders, and legacy experts
This vault shows you how CO1 works everywhere — and why it will work for you.
Real CO1™ Results
Strategic Insight → Commercial Breakthroughs
These aren’t feel-good wins. These are measurable outcomes from real CO1 builds across multiple industries.
Raglan Tribe, Mindsheet
Strategic IP → $40K Offer Traction
Within 7 days of receiving his CO1 Mindsheet™, Raglan tested the idea — and got instant traction on a $40,000 consulting offer.
"We had an offer that was too complicated and just wasn’t selling. After subscribing to CO1, they helped us identify a new, clearer offer—and the messaging is really resonating with our market. For the first time, we have real confidence that we’ve hit product–market fit and are on a solid path forward."
Phil Calandra, TruWealth
CO1 JV Unlock → Millions in Pipeline
The CO1 positioning helped Phil secure a joint venture with a major consulting firm — unlocking a multi-million dollar opportunity.
"The CO1 is pure gold. There is a wealth of possibilities unlocked in this amazing architecture."
Thomas Schaff, Major League Sales
CO1 Narrative → 360 Sales at $1,997
Repositioned a technical sales training using his CO1 edge — and sold 360 seats at $1,997 in the first campaign.
"The CO1 report is really well done, candid, thorough and pure cash in hand. Thanks."
Joseph Riggio, JosephRiggio.com
Cold CO1 Audit → $6K Close
Used his CO1 architecture to pitch and close a $6,000 audit with zero warm-up or ad spend.
"This saved me 200 hours and gave me more clarity than any $10,000 mastermind. "
Terri Pease, TerriPease.com
Nonprofit CO1 Pivot → 4,000 MRR Members
Transformed a free support group into a thriving paid community — generating thousands in recurring monthly revenue.
"Thanks. This was so gratifying. You just turned my very expensive hobby into a $40K/m business."
Scott Weddell, The Digital Marketers
$49 Course → $20K Consulting Pathway
With the CO1 structure, Scott turned a low-ticket info product into a premium consulting offer — signing 3 clients at launch.
"I appreciate the honesty that this is built with. I can never thank you enough for the business model here."
🔍What's Inside And Why You Should Get It Right Now
Fill A Simple Form (One Question Long:)
I'll do a Full Strategic Sweep
Within 48 Hours I'll Send You Your Private Video + PDF Report (Yours To Download & Keep)
All of this — delivered personally, with strategic precision — is just $497
With No Questions Asked 2X Money Back Guarantee
Here;s A Summary Of What This Will Cover
Why Will Create Demand For You?
→ How to stop selling outcomes and start selling incomparable categories — the way the greats do.
How to Turn a Spark of Newness?
→ Into loyalty, referrals, and fanhood
How To Frame Moves That Builds Demand?
→ Before you build a course, a funnel, or a brand — make this your first strategic move. Because this single shift will change how you design your entire business from here on.
How to Position Yourself as Original IP
→ Strategic Outcomes
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Clarity: No more guessing your niche, price, or path
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Momentum: A bold new way to talk about your work
-
Magnetism: Attract clients aligned to your value, not your hustle
-
Leverage: Scale with assets, not appointments
How to innovate and build revenue models that click with clients?
→ Unlock Biggest Opportunities For Your Clients - That is what sells.
The Positioning + Model = Your Incomparable Edge.
→ How to turn this idea into a complete client-getting machine
→ This is a big differentiator now that AI is everywhere.
This isn’t something you prompt ChatGPT for. And it’s not what your agency would send in a pitch deck. It’s deep strategic insight, personalized by someone who’s architected 7- and 8-figure positioning plays — and it’s yours within days.
Top Notch Value.
Ready to roll.
Refund Guarantee
2X
UNCONDITIONAL
REFUND
GUARANTEE
The Novelty Principle - Instant Access
The Science Behind CO1
-
🎧 8 Audio Tracks
-
📘 Complete 74-Page Talking Book (PDF)
-
🧠 The 3 Frameworks
-
– The 5 Elements of Novelty
-
– The Ladder of Novelty™
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– The PIE DESKS™ Framework
A private showcase of 50 businesses that went from “one of many” → to “one of one.”
You’ll see exactly how different industries became uncopyable, undeniable, and Category-of-One — all from the same CO1 principles you’re about to experience.
Plus Optional tracks
Track 1: Pitch Architecture Track: How to turn your CO1 into a premium, high-conversion pitch that wins clients instantly.
Track 2: Business Model Scale Track: How to engineer the scalable structure, delivery model, and mechanisms that allow your business to grow without chaos.
Track 3: Enterprise Value Track — Investor & Exit Lens: How to expand the enterprise value of your business — your story, valuation drivers, defensibility, and sequencing for long-term value.
Track 4: Large Client Acquisition Track — Enterprise Sales Lens: How to use your CO1 to win bigger clients, bigger contracts, and larger institutional opportunities.
If You’re Feeling Stuck in Any of These 10 Areas…
-
Your offer isn’t breaking through — even though the value is unquestionable.
-
You’re making sales… but nowhere close to the level your expertise deserves.
-
Your ROAS is unstable because your message doesn’t cut through the noise.
-
You’re attracting leads — but not the right ones, not the serious ones.
-
You keep refining your service… but the market still doesn’t “get it.”
-
You’re second-guessing your offer because it feels interchangeable in your niche.
-
Your audience understands your work — but not its distinctive advantage.
-
Clients benefit deeply… yet don’t recognise the strategic power behind it.
-
Your marketing assets look good — but could belong to any competitor.
-
And the people around you can’t diagnose the real bottleneck: you don’t have an uncontested space of your own.
That’s Exactly Where Category-of-One (CO1) Positioning Comes In.
CO1 doesn’t just reframe your offer.
It reframes your business.
It becomes the lens through which your market finally sees what has always been true —
that you’re not “another option,” not “a good choice,” not “one of many.”
You become the only one who does what you do.
And when that identity clicks in the buyer’s mind, everything shifts:
-
You attract clicks from the right people — the ones who recognise potential instantly.
-
Leads arrive pre-sold — because your positioning answers their objections before they ask.
-
Conversions happen without push or pressure — you’re not being compared anymore.
-
Pricing rises to match your true depth and strategic value.
-
Your brand develops gravity — a pull effect that can’t be manufactured.
-
People finally recognise the brilliance you’ve been operating from.
CO1 isn’t about polishing your current offer.
It’s about becoming incomparable —
the business people can’t ignore, can’t replicate, and can’t replace.
“I’ve spent years trying to ‘stand out’ with courses, ads, even funnels.
But in 7 minutes, this video made me realize I was selling the wrong thing.
Chetan didn’t just give me clarity — he gave me language that finally landed.”
Laura M., Sales Coach
“I knew I had something powerful, but I had no idea how to position it.
The CO1 insight I received became the backbone of my brand, my content, and my new $5K offer.
Best $197 I’ve ever spent — and it’s not even close.”
Rich D., Mindset Performance Creator
“Most positioning advice is vague or fluffy. This wasn’t.
It was surgical.
In one video and a single PDF, I finally understood what makes my offer uncopyable.”
— Amir K., B2B SaaS Consultant
What Is This?
CO1™ is a positioning breakthrough that helps coaches, experts, and advisors become truly incomparable — so they can charge more, compete less, and grow with clarity.
CO1 stands for Category-of-One Positioning.
It’s the strategic shift that removes you from competition entirely — and places you in a market of one.
Most people chase leads, traffic, and conversions.
But the real breakthrough happens before any of that:
When your message, model, and presence become so distinct… there’s no one else to compare you to.
That’s what I do for you — personally.
You give me your niche, your offer, and your direction.
I’ll give you a crystal-clear video breakdown of how to become incomparable, irresistible, and uncopyable in your space.
It's a Complete Profit Architecture Blueprint
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A personalized Category-of-One Positioning Video
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Your strategic angle that removes you from price-based comparison
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A positioning method you can instantly monetize — or build into a brand
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Full refund if you don’t find it dramatically clarifying and commercially valuable.
Before I Tell You About Your CO1 — Here’s Mine
I Build You a Category-of-One in Under 8 Minutes.
And when you watch it, you’ll…
→ See an audacious opportunity
→ Experience an instant aha
→ Get goosebump surprised
→ Feel launch-level excited
→ Catch an itchy butterfly feeling
→ like this is the moment of truth
And if ALL of this doesn't happen?
You don’t pay a dime.
Now that’s a CO1.
And no one else in the world will do this in 8 minutes
— not even in their wildest dreams.
👉 Over to your CO1.
Deliverable Snapshot
↓
Listen to Chapter 0:
Why Value Doesn’t Sell — But Ideas Do
You’ve been told to “sell value.”
You’ve been told to “fix your offer.”
But what if that’s the very thing holding you back?
In this short audio preview, you’ll hear the brutal truth that flips the script — fast.
▶️ Hit play to listen. No fluff. Just a breakthrough.
If 5 minutes can change your thinking…imagine what the full system can do.
✅ 75-Page Book • 🎧 8 Audios • 📊 3 Diagrams
What's Inside And Why You Should Get It Right Now
This isn’t a tactic.
It’s a paradigm shift.
My Video and Report Will Give You >
Be A Category of One
Your Custom CO1 Positioning Drop
A complete strategic transformation delivered in 48–72 hours.
Here’s exactly what you receive:
1. CO1 Strategic Architecture: Your unique Category-of-One identity, narrative, pricing logic, white space, demand engine, monetisation model, and growth architecture — fully mapped.
2: Your Personal CO1 Video Breakdown: A precise 8–12 minute breakdown showing how to deploy your CO1 advantage instantly.
3: 10X Monetisation Map: Your highest-upside revenue pathway — the big-money angle your business can own.
4: (included): Track-1: White Space Opportunity Map. Your uncontested demand zones, advantage angles, and fastest-path opportunity windows.
5: The CO1 Vault (Instant Access): 50+ real CO1 client builds across industries. Cross-industry pattern recognition = priceless.
6: PLUS Instant Access To The Novelty Principle
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Complete 74-Page Talking Book (PDF)
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Formatted and printable — with diagrams, stories, examples, and line-by-line strategy.
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Visually structured. Diagram-rich.
7: PLUS CO1 Reset Videos
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Problem Perception
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Decision precision
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Success Factors
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Momentum
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Fear Free
Choose Optional Add-On Tracks
Pitch
Scale
Enterprise Value
Large Deal Access
CO1 is a complete system.
Nothing is missing.
Nothing is held back.
There are no upsells required — ever.
The four tracks are optional deep-dives for founders who want additional architecture, not additional clarity.
Special Price: $497 (worth 100x++)
2X REFUND GUARANTEE
This price may increase without notice.
There’s no upsell.
No subscription.
No course.
No calls.
(Delivered in less than 72 hours.
Fully guaranteed. Yours to keep.)
Your incomparable strategic advantage
CO1
POSITIONING
Paid customers on the front end with ZERO reliance on lead gen,
CO1 FUNNEL SOLUTION
Instant access to the science behind category of one
NOVELTY
PRINCIPLE
Dive into $100K+ of Strategic IP — immediate access to my raw CO1 client creations — the private vault
CO1
VAULT
CO1 is about Big Ideas. Breakthroughs. Bold, Category-Defining Plays.
If you’re expecting me to stick to your exact brief and play to your biases
— this isn’t for you.
This is not consulting.
This is not consensus-building.
This is clarity from the outside
— fast, sharp, and unexpected.
I won’t play it safe.
And I won’t flatter you with what you already know.
If you want something that feels like you wrote it,
don’t buy this.
If you want something that makes you rethink everything
— welcome.
You get a fully custom Category-of-One Drop™ — your unique positioning, monetizable offer frame, and premium pricing move. Everything is delivered via a private video + PDF, in 48-72 hours.
We keep it simple and fair.
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Your Drop is backed by our 100% Guarantee. If it doesn’t deliver the clarity and positioning power we promise, we refund your investment. No conditions, no games.
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Yes. After your Drop is delivered, you have the option of one refinement call (should you choose to take it). I’ll walk you through the concept, answer questions, and — if needed — iterate to sharpen it further. This isn’t about perfection. It’s about making sure you walk away with a powerful, ownable CO1 that lands.
No. Each Drop is exclusive. Once it’s created for your business, that exact positioning is locked and never offered again.
Yes, you can — and you absolutely should. The CO1 Drop is built to be implemented independently. I don’t offer implementation services, and this is not a disguised sales funnel. I only do strategic work.
If you run a business and you’re tired of being seen as “just another option” — this is for you.
We have built Category of One breakthroughs from across industries:
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Coaches & Consultants
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AI Strategists & Tech Creators
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Marketers & Sales Trainers
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Doctors, Clinics, and Chiropractors
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Artists, Authors & Creatives
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Horse-Riding Instructors
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Maternity Centers & Care Homes
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And many more…
These are not abstract theories. These are live positioning pivots that turned regular businesses into market-dominating brands.
If you’ve got a business (or a brain) — and you’re done playing in the commodity lane — you’re welcome inside.
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Amazingly Skilful and On Point
I laughed. I teared up. That should tell you how deeply your session resonated — and how skilfully crafted and on-point it was.
Martta, Lux Breathwork
Brilliant Framework
Chetan's methods are highly creative and effective. The brilliant framework simplifies and ignites breakthroughs at every level.
Ricky Kej, 3X Grammy Winner
Powerful
I can feel the power behind this system — it’s refined, intentional, and definitely high-end. Thank you for this.
Claire, ClaireDeguelle.com
Tremendous Impact
Chetan made a tremendous impact on building our companies and growing our business. I strongly recommend him.
Dr. Grossmann, CFO, Freudenberg
Gifted
You have a true gift helping people get clear about their strategy and related marketing. I feel confident that I will be successful as I execute the plans you propose and grow my own business.
Natlalie Swann, Business Consultant
Simplified Brilliance
The method is so counter-intuitive that it makes you pause, think and reflect, and then leaves you contemplating that brilliance, eventually, is so simple
Nikhil Kamath, Founder Zerodha, $8B Co.
Great Approach
LOVE IT!!! It's a great approach and very helpful.
Darren, GenXFit.live
2X in 6 Months
We did a SPRINT with Chetan and team. It was an eyeopener. We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.
Veerle, LeasePlan
Love It !!!!
WOW!! Great ideas and concepts, I wasn't expecting so much value. I'm excited to implement your suggestions. Love the value stacking :)
Glenn, Viddyup
Brilliant method that helped me think differently
Thank you Dr. Chetan for creating this concise, effective way to help folks like myself and those with whom I am planning to use this.
Jinnia, Kickboxing Coach
Delivered in 48-72 Hours.
No Upsells
No Calls
No Add-Ons
*Category of One and *CO1 are registered trademarks.
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DISCLAIMER: The figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET THIS BOOK.
Copyright 2025 - Chetan Walia All Rights Reserved
