How To Compress Time and Increase The Probability of Conversions
By Building a Category of One positioning, strategy and offer.
THE MOST PROFITABLE PIVOT
The Boldest Strategic Framework to Activate Your Uniqueness
(even the parts you haven’t yet discovered)
→ For B2B Service Business Entrepreneurs, Coaches, Creators, Experts, and Agencies.
(If your business is built on expertise, insight, or services — this is for you.)
Delivered in 72 hours.
Built for serious decision-makers ready to eliminate guesswork.
Because differentiation isn’t created
— it’s uncovered, articulated,
and engineered into demand.
You Get A Category of One
Strategic Positioning That
Unlocks Outsized
Growth and Scale
The Most Profitable Idea You’ve Never Considered
Category Ownership for Serious Businesses
One Idea.
One Strategic Shift.
Wildly Profitable.
Done With You LIVE (1-1) On A Call
If A Category is not Created On the Call -- There Is No Investment
Because differentiation isn’t created; it’s engineered into demand.
I call this the Vault of Wealth !!
We achieved 29% additional Net Profits in the first 3 months alone.
— Dr. Jörg Matthias Großman
Board
Freudenberg
I acquired 6 clients in 6 days with just implementing the positioning idea Chetan gave us.
— Lisa T Miller
Founder
LisaTMiller.com
Once I saw what was really possible, my biggest takeaway was that our goals are too small. This is mindblowing, really.
— Raglan Tribe
CEO and FOunder
Mindsheet
If you prefer the short version — here’s a 3-minute summary
What Your Category of One Will Show You
Biggest + Most Tangible
Economic and Financial Upside
1. How to engineer client acquisition leverage by becoming categorically incomparable.
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Your Category-of-One is identified and Built. No prep. No back-and-forth. Just clarity.
2. How to architect a CO1 funnel that converts strategic shifts directly into revenue.
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The exact entry logic that pulls the right buyers into your category—without persuasion or pressure.
4. How to monetise in ways competitors cannot copy, discount, or defend against.
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Strategic engagement designed to identify — and lock — the opposite position that becomes the anchor for all future innovation, growth, and leverage.
4. How to make comparison impossible by controlling the narrative layer of your category.
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The language, framing, and category vocabulary that reshapes how the market evaluates you.
5. How to engineer a business model where revenue accelerates faster than cost, complexity, or headcount.
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You’ll see economic pathways, pricing leverage, and structural possibilities that expand your earning ceiling instantly — with clarity you’ve never had.
6. How to build ascension systems where growth happens by design
-
A clear progression path that increases lifetime value without adding complexity.
7. How to architect strategy as a system of cause-and-effect — not a collection of bets.
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The underlying economic logic that aligns positioning, growth, and scale into one system.
The Economics Behind A Category of One
CO1™ is a complete strategy for exiting comparison and creating uncontested advantage.
Strategic engagement designed to identify — and lock — the position that becomes the anchor for all future innovation, growth, and leverage.
Speed
Clarity
Implementation confidence
↓
Economic Velocity
↓
Asymmetric Value
(or you never pay me)
43.2% ↑
Average increase in net profits across 150+ clients within 6 months
+ 6
Clients businesses acquire within the first month
Up to 214%
Price increases experienced by our clients without dropping volume
As Seen And Published In
As Seen And Published In
The Big Lie That the Online World Feeds You
And You Believed It.....
You’ve been told to sell value.
To fix your offer.
To align with needs and desires.
But none of that is why people buy.
You didn’t buy your last car, shoes, or online course for value.
You bought because of it's unique appeal
— even if you couldn’t explain it.
Businesses Scale When They Become Owners of Category
Example:
Hormozi owns
The Offer (Value x Time x Effort x Scarcity)
Jay Abraham owns
Preeminence & Strategic Innovation
Tony Robbins owns
Behavioural Triggers (Pain → Pleasure)
Russell Brunson owns
Funnel Mechanics + Stage Selling
That Is Why You Need An Incomparable Positioning
Everyone creates value.
Of course you create value.
That’s not the problem — it never was.
You wouldn’t even be trying if you were useless.
You’re not scamming people. You’re not winging it.
You’re bringing transformation, insight, expertise.
But here’s the truth:
Value is assumed.
Value is the minimum viable presence.
If you don’t have it, no one looks.
But if you only have it… no one buys.
What gets bought is:
Unique value.
Incomparable value.
Value that makes people stop scrolling,
lean in, and say “What is this?”
What earns attention is the edge.
What creates cash isn’t “what it’s worth” —
—it’s why it feels impossible to ignore.
When You Are Incomparable:
People don’t compare prices.
They move toward opportunity unlocks.
And that puts you in a league of one.
“I’ve bought $5,000 masterminds that gave me less clarity than this.
I didn’t need another funnel. I needed someone to show me what to build and why.
Chetan gave me that in a way no one else ever has.”
Nicole F., Business Coach
“I don’t like sales calls, and I hate loud marketing.
Chetan gave me a position that lets my work speak for itself —
and somehow still has people reaching out to me.”
Elias R., Mental health Practitioner
“This is the kind of strategic clarity you’d expect from a $20K consulting project.
My investment turned into a $9K client in under 2 weeks. You did it again Chetan.”
Jason L., Growth Strategist
What Is This?
CO1™ is a positioning breakthrough that helps businesses become truly incomparable — so they can charge more, compete less, and grow with clarity.
CO1 stands for Category-of-One Positioning.
It’s the strategic shift that removes you from competition entirely — and places you in a market of one.
Most people chase leads, traffic, and conversions.
But the real breakthrough happens before any of that:
When your message, model, and presence become so distinct… there’s no one else to compare you to.
That’s what I do for you — personally.
You give me your niche, your offer, and your direction.
I’ll give you a crystal-clear video breakdown of how to become incomparable, irresistible, and uncopyable in your space.
It's a Complete Profit Architecture Blueprint
-
A personalized Category-of-One Positioning
-
Your strategic angle that removes you from price-based comparison
-
A positioning method you can instantly monetize — or build into a brand
-
Full refund if you don’t find it dramatically clarifying and commercially valuable.
How Do You Make More People Access Your Genius
If the category created isn’t worth your time, full refund. You lose nothing.
Only Similarity Is Mathematically Predictable
When You Have
-
the same competition
-
the same conversion ceilings
-
the same marginal economics
-
the same “work harder for a little more” treadmill
Results are known, predictable, incremental.
But When You Have Novelty - There Isn't An Equation
There are Exponents
The Answer Lies In This Question: What Novelty Factor Can Unlock Disproportionate Returns for You?
Not “a new idea.”
Not “a new angle.”
Not “a fresh campaign.”
But a novelty factor engineered into your:
-
method
-
model
-
system
-
strategy
-
economics
Because without integrated novelty, there is no path to outsized outcomes.
You cannot beat averages while behaving like an average.
This is the foundation of Category of One
— where disproportionate returns come from doing the opposite of the majority, in ways the majority cannot replicate.
And this is exactly what
CO1 reveals.
It's a MATHEMATCIAL ADVANTAGE of the economics of CO1.
CASE STUDY
In 30+ years of building and advising businesses, I’ve never seen this level of category execution.
"Chetan did not just help me position my work. He fundamentally redefined it.
He created a true Category 1 for my business by architecting an entirely new way to define, structure, and access a market that is both highly niche and notoriously difficult to penetrate. What he built was not theoretical. It was executable.
What impressed me most is that he did not force a generic model onto my work. He built the category around my existing IP, strengthened it, and then added new terminology, new frameworks, and new strategic clarity that made the value unmistakable. The result is an offering that does not compete. It stands alone.
In more than 30 years of building, selling, and advising businesses, I have never seen this level of category thinking executed with this level of precision. Chetan’s ability to create a Category 1 is extraordinary. His strategy, depth of thinking, and discipline in execution are unlike anything I have experienced.
Within 6 Days of launching, I acquired six clients."
Lisa T. Miller
Brutal Truth. Can’t unsee it.
Aria Valdez, Executive Coach & Author
Oh F*ck Moment
— Andre Thompson, Founder, Launchwise.io
This Is It !
— Maya Chen, Strategic Copywriter & Funnel Architect
CATEGORY OF ONE
The Oppositional Economics Approach Removes Competition, Resets Pricing Power, and Creates Uncontested Growth Paths
Here’s what you will actually walk away with:
1. How to Break Away From Emulation and Create Market Facing Innovation — that establishes Immediate Foundation for Scale.
Your Become a CATEGORY OF ONE.
2. How to Engineer The Economics of The Opposite— and leap ahead of the pack.
A strategy the market cannot predict or compete with.
3. How to build a business model that scales itself.
Growth that compounds with less founder effort.
4. How to use Engagement Value Escalations to multiply conversions.
Turn cold attention into high-value demand.
5. How to create a Client Acquisition Strategy Rooted in Economics, not Agency talk.
Scale through leverage and asymmetry — not hacks.
6. How to design your business forward (the method category leaders use).
Remove growth ceilings entirely.
7. How to escape the gravitational pull of the majority.
Build what competitors cannot copy.
7. How to escape the gravitational pull of the majority.
Build what competitors cannot copy.
8. How to financially structure an CO1 model.
Create cash-flow and valuation advantages.
Category of One is not mere differentiation - it's innovation - the kind that equates to STRATEGIC MASTERSTROKES.
Introducing: CO1™ — Your Category-of-One Strategic Drop
Unique. Proprietary. Uncontested.
Delivered to your inbox within 48–72 hours.
If you suspect there is far more upside in your business than you are accessing… you’re right.
And CO1™ is the tool that reveals it.
CO1™ is a custom-built Category-of-One Strategic Positioning for your business —delivered as a PDF + Video that shows you:
What You Get:
-
Your Category-of-One Strategic Identity
-
Your Uncontested Market Space Pathways (White Space Access)
-
CO1 Funnel and Strategic Opportunities this opens up.
-
A Monetization Model With Far Greater Revenue Potential
-
Your new economic engine: pricin, product suite, leverage points, and long-term compounding paths
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Your Ascension & Growth Architecture
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Your Recurring Revenue & Asset Pipeline
This includes:
-
A Positioning Explanation
-
And explanation of the overall strategy and offers
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Your Ascension Model
-
Pricing Tiers
-
Monetisation Pathways
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White Spaces: the uncontested market spaces you can capture
-
Recurring Revenue System Possibilities
No Unnecessay Log Ins
No Courses
No Upsells
No Communities
No Calls
Just One Drop In Your Mail
$947 ONLY
WITH
UNCONDITIONAL
REFUND
GUARANTEE
You’re Getting a PhD-Wired, Market-Tested, Strategic Brain on Your Business.
Your Category-of-One is identified live, on the call.
Everything else is delivered after — clearly structured, fully articulated, and ready to deploy.
We Will Discuss and then post the call
You’ll Receive a Clear Breakdown Of:
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Critical Analysis of Your Current Position
What is working, what is constraining you, and why results are capped.
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Your Category-of-One Determination
The category your business can own — named, defined, and locked.
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Positioning Precision
Strategic repositioning designed to scale without dilution or comparison.
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Monetization Clarity
A revenue path you can implement immediately — not a theory.
-
Ascension Architecture
Your complete offer ladder and growth logic, end-to-end.
Delivered After the Call
You receive a detailed PDF
Plus Call Recorded and Yours To Keep
This includes:
-
A clear explanation of your positioning
-
Full strategic logic behind the category and offer structure
-
Your ascension model
-
Pricing tiers
-
Monetization pathways
-
Recurring revenue system possibilities
Investment
$997
(This is a fraction of the value created once the category is clear.)
Pricing may increase without notice.
No subscription.
No course.
No recurring commitment.
About Dr Chetan Walia
He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
Thought Leadership
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
Most Recent CO1 Feedback
Introducing: CO1™ — Your Category-of-One Strategic Drop
Unique. Proprietary. Uncontested.
Delivered to your inbox within 48–72 hours.
If you suspect there is far more upside in your business than you are accessing… you’re right.
And CO1™ is the tool that reveals it.
CO1™ is a custom-built Category-of-One Strategic Positioning for your business —delivered as a PDF + Video that shows you:
What You Get
1: The CO1 Strategic Architecture
1. Your Category-of-One Strategic Identity
Your premium, uncontested positioning — the distinct advantage no competitor can replicate.
2. White Space Opportunity Map (Included Track-1)
Your uncontested market spaces, mapped. Simple. Profound. This alone has transformed entire businesses.
3. Your CO1 Funnels & Strategic OpeningsThe front-end and back-end opportunities your newly discovered identity unlocks.
4. Your New Economic Engine
Pricing, product suite, leverage points, scale levers, recurring revenue sequences, and long-term compounding pathways.
5. Your Ascension & Growth Architecture
A complete model that shows how clients move through your value ladder — and how revenue compounds.
6. Your Monetisation Model With Much Larger Upside
Built around your unique advantage, not the industry’s generic templates.
You Also Get
2: The CO1 Vault — 50+ Real Client Builds
Value: $25,000+
Private access to over 50 real CO1 architectures built for clients across: Consulting, coaching, agencies, founders, healthcare, enterprise advisors — it’s all here.
No blur.
No redactions.
No “sample templates.”
These are the actual builds clients paid for.
This alone gives you $25,000+ of strategic intelligence.
Cross-industry pattern recognition = Priceless
3: CO1 Scientific Advantage — High-Performance OS Videos
Value: $997
Six evidence-based clarity & performance videos —
distilled from hundreds of peer-reviewed academic journals and never sold anywhere else:
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Performance ≠ Achievement
-
Solving the Right Problem
-
Strategic Decision-Making Protocol
-
The Success Formula That Always Works
-
Momentum Is Everything
-
The End of Fear
A mental operating system that elevates your execution, judgment, and clarity — so you apply CO1 at its highest level.
4: Track-1: White Space Opportunity Map (Included)
Value: $997
This used to be a standalone add-on. It is now included inside CO1 because white-space clarity is foundational to category creation.
You get:
-
your demand gaps
-
your competitor-proof angles
-
opportunity zones with fastest lift
-
your most winnable category opening
This instantly expands your strategic runway.
Total Value: $28,000+
YOUR PRICE TODAY: $497
No Unnecessay Log Ins
No Courses
No Upsells
No Communities
No Calls
Just One Drop In Your Mail
These bonuses are active today.
I can’t guarantee they’ll still be here tomorrow.
$497 ONLY
Total Explicit Value: $28,000+
Downside: $0 (2× unconditional guarantee).
Nobody else offers $28K of real strategic assets at this price. I checked. Not a single one.
This is a Category-of-One product delivering Category-of-One results.
PLUS: A Category of One Reset
The Leading Peer Reviewed Research Distilled in
Under 10-Minutes Videos so Your Business Can
Separate Fact from Fiction
→ Businesses End up Solving The Wrong Problem
the error of the 3rd kind.
→ How To Make The Greatest impact With Strategic Decisions
the critical role of context
→ Success Formula That Always Works
pure science distilled
→ Momentum Is Everything
difference between mere success and extraordinary achievement
→ The End of Fear
get done with it - now and foreever
4- Optional Specialist Deep-Dive (Available Only During CO1)
CO1 is complete.
Nothing else is required.
But many buyers, after receiving their CO1 architecture,
end up requesting deeper work in specific strategic areas:
You can add one Track, several, or none at all.
Your CO1 remains complete either way.
But if you already know you’ll want the deeper layer unlocked,
adding it now saves both of us time —
@1497 $997:
Client-Level Track — White Space & Opportunity
(Already included In your CO1)
Optional tracks: (If added later, each track is 1,497 — because I’d need to re-enter your system from scratch.)
(Build a scalable IP engine that others can license, implement, or resell.)
Most founders never realise they’re sitting on licensable IP —
frameworks, processes, diagnostics, decision models, toolkits.
This track gives you:
-
Your Licensing-Ready Intellectual Property Map
-
The Packaging Blueprint (Modules, Assets, Toolkits)
-
Rights & Usage Model (Internal, External, White-Label, Hybrid)
-
Revenue Pathways (Per Seat, Per Use, Annual, Per Market, Tiered Access)
-
Licensing Pitch + Positioning Strategy
-
The “CO1 Replication Model” — how to scale YOU without delivery
Outcome:
A clean, scalable, replicable system others can pay to use —
without adding delivery labour, calls, or fulfillment load.
This is strategic multiplication of your CO1.
-
Turn your CO1 into a premium, high-conversion pitch that wins clients instantly.
This track shapes the external expression of your CO1:
-
Your 30-second Category-of-One introduction
-
Your premium sales narrative
-
Your strategic pitch arc (problem → spike → identity → value → next step)
-
Your “reason to believe” structure
-
Your trust sequence
-
Your enterprise-compatible pitch logic
-
How to pitch in writing, in person, and on video
-
Your “Slide-Deck” structure
This answers:
How do I present my CO1 in a way that makes premium clients say ‘yes’ immediately?
No overlap with White Space.
This is expression, not diagnosis.-
Engineer the entire business structure required to scale your CO1 — cleanly, simply, and sustainably.
It is the scale blueprint for your entire business:
-
How your CO1 translates into a scalable business model
-
What your front-end should be
-
What your mid-tier and back-end should be
-
The delivery model that prevents overwhelm
-
The capacity map (when to hire, what role, what responsibility)
-
Internal mechanisms that allow you to scale without creating chaos
-
How to increase revenue without increasing friction
-
Your “scale sequence” — what to do first, second, third
-
What to eliminate to unlock speed
-
How to make the business lighter as it grows
-
How to simplify operations while expanding reach
-
How CO1 becomes the operating system of your entire business
This track answers the one question founders never get clarity on:
“How do I actually scale — in real life, not in theory?”-
Turn your CO1 into large-client, large-contract opportunities.
This covers:
-
Enterprise trust-building
-
Executive-level messaging
-
High-value storyline
-
Pre-sale architecture
-
Pitching to leadership teams
-
Structuring 5–6 figure engagements
-
Navigating corporate buying cycles
-
Removing friction in big deals
This answers:
How do I win clients 10–100× bigger than my current average?-
Identify the demand zones where you can win instantly.
This track reveals the hidden opportunity map inside your market:
-
The white spaces where demand is active but underserved
-
The emotional & commercial spikes that make buyers choose
-
The invisible friction points competitors are creating for their clients
-
The gaps where your expertise becomes the only solution
-
Where you can create a premium, uncopyable edge
This track answers:
Where is the richest, fastest, most premium opportunity for me?
-
1. You add any track you want at checkout — each is $997 now (instead of $1,497 later).
No pressure. Just an option for deeper architecture while I’m already inside your CO1.
2. You receive your full CO1 within 3 days.
Complete. No missing pieces. Nothing locked.
3. Once you approve and we “lock in” your CO1 identity, we begin your chosen track(s).
This ensures the deep dive is built on a solid, validated foundation.
4. Each track is delivered in the next 3–4 days.
Efficient, precise, and architected while your CO1 is still fresh.
5. You also get a detailed video or a live call run-through — your choice.
This is where the depth becomes practical, usable, and ready to deploy.
6. No upsells. No extra steps.
Just a complete strategic track built around your confirmed CO1.
3 (out of 30+) Ways Why This Works?
POSITIONING. OFFER. REVENUE STRUCTURE.
1. Clarity That Cuts Through Everything Else
2. Offers That Finally Hit Product–Market Fit
3. Shift from Competing for Attention to Commanding It
-
The Spark of Newness That Creates Demand.
-
Strategic Moves That Creates Thought Leadership.
-
Original IP Driven Strategic Outcomes That Leaves Competition Behind For Good.
-
Innovative Revenue Models That Make Your Offers A No-Brainer.
-
Positioning + Model = Your Incomparable Edge.
All done for you.
Be Thrilled - Or 100% Refund Guarantee.
Instant Access To the Novelty Principle: The Science Behind The Method - .Book + Audio Tracks
-
International strategy consultant, researcher, and Category-of-One architect.
Dr Chetan Walia is one of the rare professionals who can truly say he is a strategist, advisor, and author—and back it up with decades of meaningful impact.
Over the last 25 years, he has advised global giants including EY, McKinsey, the World Bank, Siemens, Canon, Bloomberg, and the United Nations—alongside hundreds of high-growth companies, boutique firms, and visionary entrepreneurs.
He has also contributed to academic and cultural institutions, including curriculum design for leading business schools and keynote roles at global forums. His unique blend of intellectual depth and strategic clarity has positioned him as a trusted voice across industries and continents.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Unless you started your business thinking, “I’ll be one of many, swimming like every other fish in the pond,” the answer is yes. Regardless of industry, market, or size — every business can claim a Category of One.
You don’t need more ads or more hustle. You need the one position your competitors can never copy. That’s what the CO1 Drop delivers in 72 hours.
At 100% refund guarantee. Unconditional.
Total Game Changer
— Melissa K., Business Coach
Best Thing I Ever Bought
— Rohit A., Startup Founder
The Aha Moment
— Jenny M., Brand Strategist
🔍 Summary: What's Inside And Why You Should Get It Right Now
Track -1
Why Will Create Demand For You?
→ How to stop selling outcomes and start selling incomparable categories — the way the greats do.
Track-2
How to Turn a Spark of Newness?
→ Into loyalty, referrals, and fanhood
Track-3
How To Frame Moves That Builds Demand?
→ Before you build a course, a funnel, or a brand — make this your first strategic move. Because this single shift will change how you design your entire business from here on.
Track-4
How to Position Yourself as Original IP
→ Strategic Outcomes
-
Clarity: No more guessing your niche, price, or path
-
Momentum: A bold new way to talk about your work
-
Magnetism: Attract clients aligned to your value, not your hustle
-
Leverage: Scale with assets, not appointments
Track-5
How to Innovate and Build Revenue Models that Click with Clients?
→ Unlock Biggest Opportunities For Your Clients - That is what sells.
Track-6
The Positioning + Model = Your Incomparable Edge.
→ How to turn this idea into a complete client-getting machine
This Isn’t ChatGPT Output or Agency Fluff
→ This is a big differentiator now that AI is everywhere.
This isn’t something you prompt ChatGPT for. And it’s not what your agency would send in a pitch deck. It’s deep strategic insight, personalized by someone who’s architected 7- and 8-figure positioning plays — and it’s yours within days.
All done with you.
Top Notch Value.
Ready to roll.
Risk Free
Category Identified or Full Refund (on Call Itself)
You Are Not At Any Risk
The Novelty Principle - Instant Access
Why People Don't Buy Value
🎧 8 Audio Tracks
📘 Complete 74-Page Talking Book (PDF)
🧠 The 3 Frameworks
– The 5 Elements of Novelty
– The Ladder of Novelty™
– The PIE DESKS™ Framework
“I’ve bought $5,000 masterminds that gave me less clarity than this.
I didn’t need another funnel. I needed someone to show me what to build and why.
Chetan gave me that in a way no one else ever has.”
Nicole F., Business Coach
“I don’t like sales calls, and I hate loud marketing.
Chetan gave me a position that lets my work speak for itself —
and somehow still has people reaching out to me.”
Elias R., Mental health Practitioner
“This is the kind of strategic clarity you’d expect from a $20K consulting project.
But I got it in 72 hours, for $997.
And my agency is already repositioning around it.”
Jason L., Growth Strategist
You Don’t Need to Trust Me on Any of This
I’m giving you immediate access to my raw CO1 client creations — the private vault of diagnostics, frameworks, scorecards, and funnels I’ve built for real businesses.
Dive into $100K+ of Strategic IP — Category of One breakthroughs — Each purchased, applied, and trusted by founders across 46 industries.
No gatekeeping.
No blurred screenshots.
No vague claims.
No cherry-picked highlights.
Inside the CO1 Vault, You’ll SEE 50 Real Transformations
A private showcase of 50 businesses that went from “one of many” → to “one of one.”
You’ll see exactly how different industries became uncopyable, undeniable, and Category-of-One — all from the same CO1 principles you’re about to experience.
Inside, You’ll Find Breakthroughs From:
-
Coaches, consultants, marketers, SaaS founders, doctors
-
Horse riding schools, maternity clinics, mental health professionals
-
AI service providers, exit strategists, even government advisors
-
B2B agencies, family-business firms, financial consultants
-
Creators, thought leaders, and legacy experts
This vault shows you how CO1 works everywhere — and why it will work for you.
Real CO1™ Results
Strategic Insight → Commercial Breakthroughs
These aren’t feel-good wins. These are measurable outcomes from real CO1 builds across multiple industries.
Raglan Tribe, Mindsheet
Strategic IP → $40K Offer Traction
Within 7 days of receiving his CO1 Mindsheet™, Raglan tested the idea — and got instant traction on a $40,000 consulting offer.
"We had an offer that was too complicated and just wasn’t selling. After subscribing to CO1, they helped us identify a new, clearer offer—and the messaging is really resonating with our market. For the first time, we have real confidence that we’ve hit product–market fit and are on a solid path forward."
Phil Calandra, TruWealth
CO1 JV Unlock → Millions in Pipeline
The CO1 positioning helped Phil secure a joint venture with a major consulting firm — unlocking a multi-million dollar opportunity.
"The CO1 is pure gold. There is a wealth of possibilities unlocked in this amazing architecture."
Thomas Schaff, Major League Sales
CO1 Narrative → 360 Sales at $1,997
Repositioned a technical sales training using his CO1 edge — and sold 360 seats at $1,997 in the first campaign.
"The CO1 report is really well done, candid, thorough and pure cash in hand. Thanks."
Joseph Riggio, JosephRiggio.com
Cold CO1 Audit → $6K Close
Used his CO1 architecture to pitch and close a $6,000 audit with zero warm-up or ad spend.
"This saved me 200 hours and gave me more clarity than any $10,000 mastermind. "
Terri Pease, TerriPease.com
Nonprofit CO1 Pivot → 4,000 MRR Members
Transformed a free support group into a thriving paid community — generating thousands in recurring monthly revenue.
"Thanks. This was so gratifying. You just turned my very expensive hobby into a $40K/m business."
Scott Weddell, The Digital Marketers
$49 Course → $20K Consulting Pathway
With the CO1 structure, Scott turned a low-ticket info product into a premium consulting offer — signing 3 clients at launch.
"I appreciate the honesty that this is built with. I can never thank you enough for the business model here."
When You Get Category Of One,
Your Thinking Doesn’t Just Improve — it Explodes.
Your innovation quotient goes nuclear
— ideas come faster, sharper, and clearer than anything you’ve experienced in normal business environments.
Your strategic intelligence spikes
— challenge, debate, and insight operate at a level your current circles simply can’t produce.
You stop confusing noise with truth
— every principle is grounded in real economics, real science, and real data, not recycled online advice.
Value becomes financial, not theoretical
— you begin seeing revenue, margin, leverage, and scale as design constraints you can control.
Your ideas become uncopyable
— you leave with strategic pathways only you can execute, because they’re engineered uniquely for you.
Your vision expands — permanently
— expectations rise, ceilings dissolve, and your sense of what’s “possible” gets rewritten forever.
Why Am I Doing This?
I know this works.
It changes things.
And I love when clients write back to me that it did.
I wan't you to feel the impact this will make.
Because when you do, you’ll tap into private services that I offer for creating business breakthroughs.
I have deep-dive options post CO1 to further expand this into pitch architectures, or scalable strategies or advertorial designs or even create valuation strategies.
I’m hedging my bets that you’ll love this so much, you’ll ask to try other services I offer.
Pretty straight forward really.
Nothing hidden.
Nothing pitched.
No Catch.
No platforms.
Get It Now
1. Category-of-One™ Determination (Live)
This is the core of the work.
A private, high-level strategy call where your Category-of-One is identified, pressure-tested, and locked in real time.
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CO1 Designed from scratch for your business model, acquisition, scale, and economics.
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A custom economic architecture that creates outsized growth the market cannot predict or compete with.
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Your Oppositional Acquisition Strategy - A high-leverage plan that opens client flow without competing in the “majority zone.”
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Your Parallel Scale Model: A structurally scalable solution that reduces people-dependence and founder-load.
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Your Economic Leverage Map: Financial structure, pricing power, and compounding pathways.
Most clients describe this as the clearest strategic conversation they’ve ever had about their business.
PLUS
Instant Access To The Novelty Principle Files
(A wonderful idea-filled resource)
Optional Follow-Up (Only If Needed)
If clarification or refinement is useful after reviewing your CO1, you may opt for:
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a short follow-up call or
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a clarifying video walkthrough
Most clients don’t need this — the category is immediately obvious once seen — but the option exists if you want to pressure-test or refine.
What This Is (And Isn’t)
This is not a course.
Not a template.
Not a content package.
It is a done-with-you category determination — led personally, decided live, and documented precisely.
One conversation.
One strategic leap.
No dilution.
Unlock Your Category-of-One Now
$947
You get a fully custom Category-of-One Drop™ — your unique positioning, monetizable offer frame, and premium pricing move. Everything is delivered via a private video + PDF, in 48-72 hours.
We keep it simple and fair.
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Your Drop is backed by our 100% Guarantee. If it doesn’t deliver the clarity and positioning power we promise, we refund your investment. No conditions, no games.
-
Yes. After your Drop is delivered, you have the option of one refinement call (should you choose to take it). I’ll walk you through the concept, answer questions, and — if needed — iterate to sharpen it further. This isn’t about perfection. It’s about making sure you walk away with a powerful, ownable CO1 that lands.
No. Each Drop is exclusive. Once it’s created for your business, that exact positioning is locked and never offered again.
Yes, you can — and you absolutely should. The CO1 Drop is built to be implemented independently. I don’t offer implementation services, and this is not a disguised sales funnel. I only do strategic work.
If you run a business and you’re tired of being seen as “just another option” — this is for you.
We have built Category of One breakthroughs from across industries:
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Coaches & Consultants
-
AI Strategists & Tech Creators
-
Marketers & Sales Trainers
-
Doctors, Clinics, and Chiropractors
-
Artists, Authors & Creatives
-
Horse-Riding Instructors
-
Maternity Centers & Care Homes
-
And many more…
These are not abstract theories. These are live positioning pivots that turned regular businesses into market-dominating brands.
If you’ve got a business (or a brain) — and you’re done playing in the commodity lane — you’re welcome inside.
-
Amazingly Skilful and On Point
I laughed. I teared up. That should tell you how deeply your session resonated — and how skilfully crafted and on-point it was.
Martta, Lux Breathwork
Brilliant Framework
Chetan's methods are highly creative and effective. The brilliant framework simplifies and ignites breakthroughs at every level.
Ricky Kej, 3X Grammy Winner
Powerful
I can feel the power behind this system — it’s refined, intentional, and definitely high-end. Thank you for this.
Claire, ClaireDeguelle.com
Tremendous Impact
Chetan made a tremendous impact on building our companies and growing our business. I strongly recommend him.
Dr. Grossmann, CFO, Freudenberg
Gifted
You have a true gift helping people get clear about their strategy and related marketing. I feel confident that I will be successful as I execute the plans you propose and grow my own business.
Natlalie Swann, Business Consultant
Simplified Brilliance
The method is so counter-intuitive that it makes you pause, think and reflect, and then leaves you contemplating that brilliance, eventually, is so simple
Nikhil Kamath, Founder Zerodha, $8B Co.
Great Approach
LOVE IT!!! It's a great approach and very helpful.
Darren, GenXFit.live
2X in 6 Months
We did a SPRINT with Chetan and team. It was an eyeopener. We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.
Veerle, LeasePlan
Love It !!!!
WOW!! Great ideas and concepts, I wasn't expecting so much value. I'm excited to implement your suggestions. Love the value stacking :)
Glenn, Viddyup
Brilliant method that helped me think differently
Thank you Dr. Chetan for creating this concise, effective way to help folks like myself and those with whom I am planning to use this.
Jinnia, Kickboxing Coach
Amazingly Skilful and On Point
I laughed. I teared up. That should tell you how deeply your session resonated — and how skilfully crafted and on-point it was.
Martta, Lux Breathwork
Brilliant Framework
Chetan's methods are highly creative and effective. The brilliant framework simplifies and ignites breakthroughs at every level.
Ricky Kej, 3X Grammy Winner
Powerful
I can feel the power behind this system — it’s refined, intentional, and definitely high-end. Thank you for this.
Claire, ClaireDeguelle.com
Tremendous Impact
Chetan made a tremendous impact on building our companies and growing our business. I strongly recommend him.
Dr. Grossmann, CFO, Freudenberg
Gifted
You have a true gift helping people get clear about their strategy and related marketing. I feel confident that I will be successful as I execute the plans you propose and grow my own business.
Natlalie Swann, Business Consultant
Simplified Brilliance
The method is so counter-intuitive that it makes you pause, think and reflect, and then leaves you contemplating that brilliance, eventually, is so simple
Nikhil Kamath, Founder Zerodha, $8B Co.
Great Approach
LOVE IT!!! It's a great approach and very helpful.
Darren, GenXFit.live
2X in 6 Months
We did a SPRINT with Chetan and team. It was an eyeopener. We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.
Veerle, LeasePlan
Love It !!!!
WOW!! Great ideas and concepts, I wasn't expecting so much value. I'm excited to implement your suggestions. Love the value stacking :)
Glenn, Viddyup
Brilliant method that helped me think differently
Thank you Dr. Chetan for creating this concise, effective way to help folks like myself and those with whom I am planning to use this.
Jinnia, Kickboxing Coach
You get a fully custom Category-of-One Drop™ — your unique positioning, monetizable offer frame, and premium pricing move.
We keep it simple and fair.
-
Your Drop is backed by our 100% Guarantee. If it doesn’t deliver the clarity and positioning power we promise, we refund your investment. No conditions, no games.
-
Yes. After your Drop is delivered 1-1, you have the option of refinement. I’ll walk you through the concept, answer questions, and — if needed — iterate to sharpen it further. This isn’t about perfection. It’s about making sure you walk away with a powerful, ownable CO1 that lands.
No. Each Drop is exclusive. Once it’s created for your business, that exact positioning is locked and never offered again.
Yes, you can — and you absolutely should. The CO1 Drop is built to be implemented independently.
If you run a business and you’re tired of being seen as “just another option” — this is for you.
We have built Category of One breakthroughs from across industries:
-
Coaches & Consultants
-
AI Strategists & Tech Creators
-
Marketers & Sales Trainers
-
Doctors, Clinics, and Chiropractors
-
Artists, Authors & Creatives
-
Horse-Riding Instructors
-
Maternity Centers & Care Homes
-
And many more…
These are not abstract theories. These are live positioning pivots that turned regular businesses into market-dominating brands.
If you’ve got a business (or a brain) — and you’re done playing in the commodity lane — you’re welcome inside.
-
DONE WITH YOU LIVE CALL
No Upsells
No Add Ons
*Category of One and *CO1 are registered trademarks.
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DISCLAIMER: The figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET THIS BOOK.
Copyright 2025 - Chetan Walia All Rights Reserved
