A definitive category your
business owns — and the
confirmation that none exists.
CATEGORY OF ONE™
The Category-Level Creative Leap Already Embedded in Your Business — Identified in 24 Hours.
You are either operating inside the wrong category — or failing to name the right one.
Because differentiation isn’t created; it’s engineered into demand.
+1000
COMPANIES ADVISED
+ 75
INDUSTRIES COVERED
$5K - $1M(+)
OFFER PRICE REALISED FOR CLIENTS
Private Advisory Worth Well Over $10,000.
But I Am Investing Upfront In You
There is a lot of noise and confusion out there.
I created the Category of One to give you direct access to a path breaking strategy first at just a fractional commitment.
-
A margin multiplier idea.
-
Repositioning to own your category.
-
Uncover market share shifts in your favour.
-
Construct high ticket but low effort models from doing similar work.
-
Transform the lenses into your business and think exponentially.
-
Have the potential to plan out an exponential story.
This is not guess work.
This is scientific architecture.
Based on solid foundations.
In a nutshell you get:
Incomparable Offer.
Category of One Construct.
Maximum Breakthrough potential.
Amazingly Skilful and On Point
I laughed. I teared up. That should tell you how deeply your session resonated — and how skilfully crafted and on-point it was.
Martta, Lux Breathwork
Brilliant Framework
Chetan's methods are highly creative and effective. The brilliant framework simplifies and ignites breakthroughs at every level.
Ricky Kej, 3X Grammy Winner
Powerful
I can feel the power behind this system — it’s refined, intentional, and definitely high-end. Thank you for this.
Claire, ClaireDeguelle.com
Tremendous Impact
Chetan made a tremendous impact on building our companies and growing our business. I strongly recommend him.
Dr. Grossmann, CFO, Freudenberg
Gifted
You have a true gift helping people get clear about their strategy and related marketing. I feel confident that I will be successful as I execute the plans you propose and grow my own business.
Natlalie Swann, Business Consultant
Simplified Brilliance
The method is so counter-intuitive that it makes you pause, think and reflect, and then leaves you contemplating that brilliance, eventually, is so simple
Nikhil Kamath, Founder Zerodha, $8B Co.
Great Approach
LOVE IT!!! It's a great approach and very helpful.
Darren, GenXFit.live
2X in 6 Months
We did a SPRINT with Chetan and team. It was an eyeopener. We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.
Veerle, LeasePlan
$4K to $25K/m In 30 Days
WOW!! Great ideas and concepts, I wasn't expecting so much value. I'm excited to implement your suggestions. Love the value stacking :)
Glenn, Viddyup
Brilliant method that helped me think differently
Thank you Dr. Chetan for creating this concise, effective way to help folks like myself and those with whom I am planning to use this.
Jinnia, Kickboxing Coach
How To Compress Time and Increase The Probability of Conversions
By Building a Category of One positioning, strategy and offer.
THE MOST PROFITABLE PIVOT
CATEGORY OF ONE
What This Delivers
A Category-Level Breakthrough.
Within 24 hours, CO1 identifies:
-
The singular category position your business can move into — the one that removes comparison and unlocks disproportionate upside.
This is not incremental positioning.
It is a creative leap that reframes how your business is evaluated.
CREATIVE
LEAP
CURATED LEAPS
What You Walk Away With
Incomparability Delivered.
You receive:
-
The category your business can structurally own
-
The problem definition that makes it inevitable
-
The boundary that collapses comparison
This is the highest-leverage insight available to a business at any stage.
DOMINANCE
HIGHEST ROI
Why This Is Important
Because the cost of not having this is invisible — but compounding.
Without a Category:
-
Competitive spend escalates
-
Opportunities you never see, so never pursue
-
Effort that increases without leverage
-
“Successful” growth that caps early
CO1 removes the structural drag before it compounds.
CREATIVE
LEAP
What This Is Not
This is not:
-
a strategy deck
-
a positioning exercise
-
a growth plan
-
a marketing rewrite
Those only work after the category is clear.
CO1 makes that clarity unavoidable.
AS SEEN IN
I have hired experts in the past to help me figure this out. No one has come close to the clarity you brought. Thank You Chetan.
— Tim Adams
Author. Speaker. Leader.
CoachTimAdams.com
The CO1 is really well done, candid and thorough. Thanks.
— Thomas Schaff
Founder
Major League Sales
Gave me a positioning no one can compete with
— Eve Kedar
Author
Kicka$$
Category-of-One™ in Numbers
From Fractional CFO → Wealth Conversion System
TruWealth Advisors unlocked 10× growth by exiting comparison and owning outcomes.
From Sales Training → FinSell Breakthrough
MajorLeagueSales shifted category and acquired 1,000 clients in 90 days.
From SaaS Tool → EBITDA-Level Decision Influencer
Mindtree closed 13 enterprise clients on Day 1 of launch after category redefinition.
From Marketing Retainers → Conversion Intelligence OS
Resonetrics repositioned into enterprise intelligence and began closing large-scale enterprise deals.
From Health Coach → The Vitality Expert
Sarah transitioned from coaching to a 5-location clinical practice.
From Electronics Design → Cost Intelligence Category
SGS repositioned its offer and achieved a 32× acquisition multiple.
What Category-of-One™ Work Delivers
Incomparable Positioning.
Desirable Demand.
Inevitable Choice.
First Look 'Wow' Factor
Unique IP
Categorical Advantage
Pricing Power
Sales & Marketing Pull Factor
↑
This is a map of the actual transformation CO1 delivers.
-
You’ll hold this tomorrow in your hands.
Brutal Truth. Can’t unsee it.
Aria Valdez, Executive Coach & Author
Oh F*ck Moment
— Andre Thompson, Founder, Launchwise.io
This Is It !
— Maya Chen, Strategic Copywriter & Funnel Architect
CO1 identifies the category your business is meant to own —
and makes the upside visible in a single creative leap.
WITHIN 24 HOURS
Investment Structure
$497
CO1 is not priced for consumption.
It is structured for return.
Across 150+ executions, Category-of-One determinations
have unlocked disproportionate upside
— not through more effort, but through structural repositioning.
This is why CO1 is commissioned on ROI logic, not convenience logic.
No Courses, Calls, or Upsells. Just Clarity.
WHAT THIS MEANS PRACTICALLY
CO1 is delivered within 24 hours
No waiting. No milestones. No performance conditions
You receive the determination immediately.
The structure simply reflects confidence in long-term value.
Optional Refinement Call
An optional refinement call is available if needed.
In practice, most clients don’t require it —
the category leap is immediately clear once seen.
Every month without category clarity compounds effort in the wrong direction.
About Dr Chetan Walia
He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
Thought Leadership
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
When We Create a
Category-of-One™
These are our lenses for you and we ALWAYS deliver these
A Market Frame Only You Occupy
Your business is re-situated around a problem definition
that competitors are not built to address.
This is what collapses comparison — permanently.
Demand That Forms Without Force
Client acquisition stops depending on persuasion, volume, or pressure.
Demand begins to pull toward you because the category itself attracts it.
Pricing Power That No Longer Needs Defense
Price is no longer justified through explanation.
It is accepted as a function of position.
Margins improve not by optimisation, but by structural leverage.
Scale That Compounds Instead of Resists
Growth no longer relies on adding effort to compensate for friction.
It compounds because the market logic is aligned with expansion
Strategic Clarity That Changes Every Downstream Decision
Sales becomes progression, not persuasion.
Execution becomes simpler, not heavier.
COMPLETE STRATEGIC ARCHITECTURE IS BUILT ON SCIENCE
This is where you evolve from selling…to architecting categories
— and shaping the economics within them.
How Will this Work?
1. Commission CO1
Submit your order below.
2. Provide Minimal Context
You’ll answer a single question outlining your business context.
Nothing more is required.
3. Receive Your CO1 in 24 Hours
Your Category-of-One determination is delivered within 24 hours.
4. Optional Refinement
If needed, an optional refinement call is available for clarification or iteration.
Most clients don’t require it.
5. Deploy
Once the category is clear, execution becomes obvious.
↑
Commission → Context → Category → Deploy
24 hours.
One determination.
No process drag.
No calls, courses, or communities.
From #13 to #3
Chetan is undoubtedly the very best leadership development expert I have interacted with He is understated, very very passionate, committed and result oriented. With Chetan besides you - any mountain can be surpassed.
Sandy Vij, CEO
39% Bottomline Impact
Chetan is truly qualified to propagate breakthrough thinking by people and businesses as he follows the same in letter and spirit in his own business. Very, very inspiring.
Dr Ayyang, Chair
Growth in Mulitples YOY
Truthful. Honest. Always over delivers. Highly recommended.
Dr. Jörg Matthias Großman, CFO
10+ Business Lines Added
Chetan admonishes the basic criteria which we associate with brilliance. This makes us realise that brilliance shines through all the coverings to make a profound impact and, in that, it solves the right problem.
CHAIR
Conflicts Resolved
We deployed Chetan's methods for conflict resolution in our country offices. It is a mind blowing framework with astounding results
TOM TWINING - ARR
Partner Track
The Laureatte Partner Track at EY led to an explosion of partners producing multi-millions in annual revenue.
↑
Record Breaking Sales
We broke through many hurdles - both external and internal, with Dr Walia.
JOY, CEO
2X in 6 Months
We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.
VEERLE, MANAGING DIRECTOR
Why I Do This (And What Happens Next)
I’ve spent 25 years designing businesses for leverage —
across strategy, economics, positioning, and scale.
This work works.
And I enjoy doing it.
CO1 exists because category clarity is the single highest-leverage move a business can make —
and most never get it right.
There Are No Hidden Upsells
CO1 is a standalone determination.
There are:
-
no funnels attached
-
no mandatory calls
-
no pressure to continue
I don’t use CO1 as a bait mechanism.
What May Come Next (Only If You Ask)
If — after seeing your Category-of-One — you want to maximise its impact, the only thing I offer is a CO1 Strategy.
That work, if commissioned, includes:
-
funnel architecture
-
monetisation pathways
-
economic opposites
-
scale design
But that conversation only happens if you request it.
CO1 stands on its own.
Why Do You Need An Incomparable Positioning
Everyone creates value.
Of course you create value.
That’s not the problem — it never was.
You wouldn’t even be trying if you were useless.
You’re not scamming people. You’re not winging it.
You’re bringing transformation, insight, expertise.
But here’s the truth:
Value is assumed.
Value is the minimum viable presence.
If you don’t have it, no one looks.
But if you only have it… no one buys.
What gets bought is:
Unique value.
Incomparable value.
Value that makes people stop scrolling,
lean in, and say “What is this?”
What earns attention is the edge.
What creates cash isn’t “what it’s worth” —
—it’s why it feels impossible to ignore.
When You Are Incomparable:
People don’t compare prices.
They move toward opportunity unlocks.
And that puts you in a league of one.
Is There a Guarantee?
Yes — unequivocal
— but not a theatrical one.
You will receive a clear, resolved Category-of-One determination within 24 hours.
If refinement is required, we will use the optional refinement process to lock the category properly.
This work will not end in ambiguity.
CO1 WILL BE DELIVERED
Final Recap: You Are Literally Getting A Done For You Creative Leap
A Category of One Ownership
Incomparability
Biggest Competitive Advantage
Single, decisive reframing of how your business is evaluated
24 Hours
With A Refinement Call (Option)
Greatest ROI Possible
↑
Nothing diluted.
Nothing theoretical.
$497 Only
Real. Executed. Risk Free. Life Changing.
-
A Law Firm - 3X Revenue Unlocked from an innovative Licensing Model.
-
Life Coach Repositioning → Trauma Reversal Expert → 4X Pricing & Revenue without risk and within same marketing spend.
-
Financial Advisor → Business Model Innovation → Coaching other advisors → unlocks a $1M business.
-
Hypnotist - 3X Sales through a simple funnel redesign.
-
Marketing Agency - Changed revenue model leads to 9X revenues in retainer fee from same clients.
-
Business Strategy Public Speaking - Discovers 6x growth through business model innovation (from speaking to teaching).
-
A medical practitioner with NHS launches private practice by discovering a Category of One niche and 10Xs her income.
-
A ghostwriting company develops a four-fold architecture to unlock clients globally.
-
An entrepreneurial coaching system increases prices 2X and clients by 4X by repositioning the target market design.
Simple changes. Incredible innovations. Exponential results.
-
We don't believe in fancy retainers or huge upfront payments - and then wait 2-4 months to even see whether this will succeed or not.
Working with Dr Chetan Walia is to experience a breakthrough here and now and drive strategic outcomes and visible results now (and forever more). We deliver results in the moment and only ever invoice you a fraction of what we generate for you.
NOT A PAY NOW - KNOW LATER MODEL.
BUT SEE. TOUCH. RECEIVE. PAY A FRACTION MODEL
Almost none — and definitely not the kind you’re used to.
You’re placing your business in the hands of someone who has:
-
A PhD in Business Strategy,
-
1,000+ strategic consults delivered,
-
10 published books,
-
Research cited across Springer, Sage, Routledge, and Google Scholar,
-
And a track record of building models that create real economic outcomes.
So your “risk” isn’t whether the work will be good.
If you take action, I build a positioning designed to create outsized growth.
If you don’t, nothing changes.
That’s the only risk here — and it’s entirely optional.
-
Look 95% of strategies fail — not because the product or service isn't good - but because the positioning is weak.
People interact with your 'position' before they even decide to interact with your product.
Category of One is the critical influence.
Here and Now, immediately implementable solution that creates differentiation and traction instantly.
Yes — a clear CO1 you can implement immediately:
This isn’t inspiration — it is differentiation.
It’s for businesses — not “sizes.”
Whether you’re solo or already established doesn’t matter.
If you’re a solopreneur:
This gives you a massive competitive uplift — the kind that moves you out of the freelancer/solo dynamic and into a real business architecture with scale, economics, and differentiated strategy.
If you’re an established business:
This gives you the structural foundation required for next-level leaps — exponential growth, pricing power, new revenue engines, and economic asymmetry the majority can’t replicate.
Of course I use AI — but only to simplify workflows.
If categories could be generated by a bot,
you would have done it already. Everyone would.
AI can’t create novel, asymmetric, economically advantaged strategy — because that requires:
-
PhD-level strategic innovation frameworks
-
Peer-reviewed, scientifically validated models
-
Cross-industry pattern recognition
-
Judgment, reasoning, and interpretation
-
The ability to create what the market has never seen
CO1 is built on original thinking, grounded in science, refined across 1000+ consults — not machine-generated templates.
AI helps with speed.
It does not do the strategy.
-
You’ll immediately receive a confirmation email with next steps.
I review your details, analyse your business, and begin mapping the category of one for you.
Within 24 hours, you receive your CO1
No waiting. No back-and-forth.
Call is always available for collaboration and iteration to lock it in.
Introducing: CO1™ — Your Category-of-One Strategic Drop
Unique. Proprietary. Uncontested.
Delivered to your inbox within 48–72 hours.
If you suspect there is far more upside in your business than you are accessing… you’re right.
And CO1™ is the tool that reveals it.
CO1™ is a custom-built Category-of-One Strategic Positioning for your business —delivered as a PDF + Video that shows you:
What You Get
1: The CO1 Strategic Architecture
1. Your Category-of-One Strategic Identity
Your premium, uncontested positioning — the distinct advantage no competitor can replicate.
2. White Space Opportunity Map (Included Track-1)
Your uncontested market spaces, mapped. Simple. Profound. This alone has transformed entire businesses.
3. Your CO1 Funnels & Strategic OpeningsThe front-end and back-end opportunities your newly discovered identity unlocks.
4. Your New Economic Engine
Pricing, product suite, leverage points, scale levers, recurring revenue sequences, and long-term compounding pathways.
5. Your Ascension & Growth Architecture
A complete model that shows how clients move through your value ladder — and how revenue compounds.
6. Your Monetisation Model With Much Larger Upside
Built around your unique advantage, not the industry’s generic templates.
You Also Get
2: The CO1 Vault — 50+ Real Client Builds
Value: $25,000+
Private access to over 50 real CO1 architectures built for clients across: Consulting, coaching, agencies, founders, healthcare, enterprise advisors — it’s all here.
No blur.
No redactions.
No “sample templates.”
These are the actual builds clients paid for.
This alone gives you $25,000+ of strategic intelligence.
Cross-industry pattern recognition = Priceless
3: CO1 Scientific Advantage — High-Performance OS Videos
Value: $997
Six evidence-based clarity & performance videos —
distilled from hundreds of peer-reviewed academic journals and never sold anywhere else:
-
Performance ≠ Achievement
-
Solving the Right Problem
-
Strategic Decision-Making Protocol
-
The Success Formula That Always Works
-
Momentum Is Everything
-
The End of Fear
A mental operating system that elevates your execution, judgment, and clarity — so you apply CO1 at its highest level.
4: Track-1: White Space Opportunity Map (Included)
Value: $997
This used to be a standalone add-on. It is now included inside CO1 because white-space clarity is foundational to category creation.
You get:
-
your demand gaps
-
your competitor-proof angles
-
opportunity zones with fastest lift
-
your most winnable category opening
This instantly expands your strategic runway.
Total Value: $28,000+
YOUR PRICE TODAY: $497
No Unnecessay Log Ins
No Courses
No Upsells
No Communities
No Calls
Just One Drop In Your Mail
These bonuses are active today.
I can’t guarantee they’ll still be here tomorrow.
$497 ONLY
Total Explicit Value: $28,000+
Downside: $0 (2× unconditional guarantee).
Nobody else offers $28K of real strategic assets at this price. I checked. Not a single one.
This is a Category-of-One product delivering Category-of-One results.
What You WIll Discover
A Business Strategy that shows you how to shift perception — so you are no longer just valuable,
1. How to Exploit a Category-of-One Positioning
→ So you’re no longer “just another” in your industry, but the only one who does what you do.
2. How to Eliminate Price Competition for Good
→ When you’re incomparable, your price isn’t a factor — your story is.
3. How to Become the Only Viable, Feasible, and Definitive Choice
→ You’ll learn the subtle moves that build authority, trust, and buying desire — before you ever pitch.
4. How to Make Your Business Incomparable
→ This is what creates client magnetism, sticky brand loyalty, and word-of-mouth at scale.
5. How to Design Offers and Funnels That Scale Cold
→ Learn how to turn your strategy into scalable front-end assets — from low-ticket gateways to $50K high-ticket plays.
6. How to Turn Your Knowledge Into Proprietary IP
→ Learn how generic know-how becomes defensible intellectual property — frameworks, names, offers, and models that clients can’t unsee (and competitors can’t touch).
-
The Spark of Newness That Creates Demand.
-
Strategic Moves That Creates Thought Leadership.
-
Original IP Driven Strategic Outcomes That Leaves Competition Behind For Good.
-
Innovative Revenue Models That Make Your Offers A No-Brainer.
-
Positioning + Model = Your Incomparable Edge.
All done for you.
Be Thrilled - Or 100% Refund Guarantee.
Instant Access To the Novelty Principle: The Science Behind The Method - .Book + Audio Tracks
-
International strategy consultant, researcher, and Category-of-One architect.
Dr Chetan Walia is one of the rare professionals who can truly say he is a strategist, advisor, and author—and back it up with decades of meaningful impact.
Over the last 25 years, he has advised global giants including EY, McKinsey, the World Bank, Siemens, Canon, Bloomberg, and the United Nations—alongside hundreds of high-growth companies, boutique firms, and visionary entrepreneurs.
He has also contributed to academic and cultural institutions, including curriculum design for leading business schools and keynote roles at global forums. His unique blend of intellectual depth and strategic clarity has positioned him as a trusted voice across industries and continents.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Unless you started your business thinking, “I’ll be one of many, swimming like every other fish in the pond,” the answer is yes. Regardless of industry, market, or size — every business can claim a Category of One.
You don’t need more ads or more hustle. You need the one position your competitors can never copy. That’s what the CO1 Drop delivers in 72 hours.
At 100% refund guarantee. Unconditional.
Real CO1™ Results
Strategic Insight → Commercial Breakthroughs
These aren’t feel-good wins. These are measurable outcomes from real CO1 builds across multiple industries.
Raglan Tribe, Mindsheet
Strategic IP → $40K Offer Traction
Within 7 days of receiving his CO1 Mindsheet™, Raglan tested the idea — and got instant traction on a $40,000 consulting offer.
"We had an offer that was too complicated and just wasn’t selling. After subscribing to CO1, they helped us identify a new, clearer offer—and the messaging is really resonating with our market. For the first time, we have real confidence that we’ve hit product–market fit and are on a solid path forward."
Phil Calandra, TruWealth
CO1 JV Unlock → Millions in Pipeline
The CO1 positioning helped Phil secure a joint venture with a major consulting firm — unlocking a multi-million dollar opportunity.
"The CO1 is pure gold. There is a wealth of possibilities unlocked in this amazing architecture."
Thomas Schaff, Major League Sales
CO1 Narrative → 360 Sales at $1,997
Repositioned a technical sales training using his CO1 edge — and sold 360 seats at $1,997 in the first campaign.
"The CO1 report is really well done, candid, thorough and pure cash in hand. Thanks."
Joseph Riggio, JosephRiggio.com
Cold CO1 Audit → $6K Close
Used his CO1 architecture to pitch and close a $6,000 audit with zero warm-up or ad spend.
"This saved me 200 hours and gave me more clarity than any $10,000 mastermind. "
Terri Pease, TerriPease.com
Nonprofit CO1 Pivot → 4,000 MRR Members
Transformed a free support group into a thriving paid community — generating thousands in recurring monthly revenue.
"Thanks. This was so gratifying. You just turned my very expensive hobby into a $40K/m business."
Scott Weddell, The Digital Marketers
$49 Course → $20K Consulting Pathway
With the CO1 structure, Scott turned a low-ticket info product into a premium consulting offer — signing 3 clients at launch.
"I appreciate the honesty that this is built with. I can never thank you enough for the business model here."
“I’ve spent years trying to ‘stand out’ with courses, ads, even funnels.
But in 7 minutes, this video made me realize I was selling the wrong thing.
Chetan didn’t just give me clarity — he gave me language that finally landed.”
Laura M., Sales Coach
“I knew I had something powerful, but I had no idea how to position it.
The CO1 insight I received became the backbone of my brand, my content, and my new $5K offer.
Best $197 I’ve ever spent — and it’s not even close.”
Rich D., Mindset Performance Creator
“Most positioning advice is vague or fluffy. This wasn’t.
It was surgical.
In one video and a single PDF, I finally understood what makes my offer uncopyable.”
— Amir K., B2B SaaS Consultant
What Is This?
CO1™ is a positioning breakthrough that helps coaches, experts, and advisors become truly incomparable — so they can charge more, compete less, and grow with clarity.
CO1 stands for Category-of-One Positioning.
It’s the strategic shift that removes you from competition entirely — and places you in a market of one.
Most people chase leads, traffic, and conversions.
But the real breakthrough happens before any of that:
When your message, model, and presence become so distinct… there’s no one else to compare you to.
That’s what I do for you — personally.
You give me your niche, your offer, and your direction.
I’ll give you a crystal-clear video breakdown of how to become incomparable, irresistible, and uncopyable in your space.
It's a Complete Profit Architecture Blueprint
-
A personalized Category-of-One Positioning Video
-
Your strategic angle that removes you from price-based comparison
-
A positioning method you can instantly monetize — or build into a brand
-
Full refund if you don’t find it dramatically clarifying and commercially valuable.
Before I Tell You About Your CO1 — Here’s Mine
I Build You a Category-of-One in Under 8 Minutes.
And when you watch it, you’ll…
→ See an audacious opportunity
→ Experience an instant aha
→ Get goosebump surprised
→ Feel launch-level excited
→ Catch an itchy butterfly feeling
→ like this is the moment of truth
And if ALL of this doesn't happen?
You don’t pay a dime.
Now that’s a CO1.
And no one else in the world will do this in 8 minutes
— not even in their wildest dreams.
👉 Over to your CO1.
Deliverable Snapshot
↓
Listen to Chapter 0:
Why Value Doesn’t Sell — But Ideas Do
You’ve been told to “sell value.”
You’ve been told to “fix your offer.”
But what if that’s the very thing holding you back?
In this short audio preview, you’ll hear the brutal truth that flips the script — fast.
▶️ Hit play to listen. No fluff. Just a breakthrough.
If 5 minutes can change your thinking…imagine what the full system can do.
✅ 75-Page Book • 🎧 8 Audios • 📊 3 Diagrams
What's Inside And Why You Should Get It Right Now
This isn’t a tactic.
It’s a paradigm shift.
My Video and Report Will Give You >
CO1 is about Big Ideas. Breakthroughs. Bold, Category-Defining Plays.
If you’re expecting me to stick to your exact brief and play to your biases
— this isn’t for you.
This is not consulting.
This is not consensus-building.
This is clarity from the outside
— fast, sharp, and unexpected.
I won’t play it safe.
And I won’t flatter you with what you already know.
If you want something that feels like you wrote it,
don’t buy this.
If you want something that gives you the incomparability leap
— welcome.
THE POWER OF KNOWING AND APPLYING INCOMPARABILITY
You get a fully custom Category-of-One Drop™ — your unique positioning, monetizable offer frame, and premium pricing move. Everything is delivered via a private video + PDF, in 48-72 hours.
We keep it simple and fair.
-
Your Drop is backed by our 100% Guarantee. If it doesn’t deliver the clarity and positioning power we promise, we refund your investment. No conditions, no games.
-
Yes. After your Drop is delivered, you have the option of one refinement call (should you choose to take it). I’ll walk you through the concept, answer questions, and — if needed — iterate to sharpen it further. This isn’t about perfection. It’s about making sure you walk away with a powerful, ownable CO1 that lands.
No. Each Drop is exclusive. Once it’s created for your business, that exact positioning is locked and never offered again.
Yes, you can — and you absolutely should. The CO1 Drop is built to be implemented independently. I don’t offer implementation services, and this is not a disguised sales funnel. I only do strategic work.
If you run a business and you’re tired of being seen as “just another option” — this is for you.
We have built Category of One breakthroughs from across industries:
-
Coaches & Consultants
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AI Strategists & Tech Creators
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Marketers & Sales Trainers
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Doctors, Clinics, and Chiropractors
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Artists, Authors & Creatives
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Horse-Riding Instructors
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Maternity Centers & Care Homes
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And many more…
These are not abstract theories. These are live positioning pivots that turned regular businesses into market-dominating brands.
If you’ve got a business (or a brain) — and you’re done playing in the commodity lane — you’re welcome inside.
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DISCLAIMER: The figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET THIS BOOK.
Copyright 2025 - Chetan Walia All Rights Reserved
