Definitive Breakthrough Identification™
US$250.00
$250 To Start | $2,250 Following Breakthrough Identification™
Design The Highest Probability Of Creating A Breakthrough In Your Business — Now.
The purpose of Definitive Breakthrough Identification™ is to determine the combination with the highest probability of creating a breakthrough in your business.
There are six elements that determine whether a business breakthrough becomes possible:
Category of One Positioning
How do we become the most unique and valuable offer in the market?
Demand Factors
How do we amplify inbound demand?
Front End Innovation
How do we translate marketing into surplus pipeline?
Deal Velocity
How do we create preference versus larger, more established competitors?
Economics of The Opposite
How do we structure the economics so buyers naturally choose us?
Momentum
How do we create multiplicity, urgency, and deal velocity?
Most businesses focus on only one or two.
The greatest breakthroughs occur when the right combination is identified and activated.
Definitive Breakthrough Identification™ exists to determine which combination has the highest probability of changing the trajectory of your business — now.
90 Minute+ Private Session
$250 To Begin | $2,500 Total Investment
What Do I Get?
Definitive Breakthrough Identification™ is a done-with-you, one-to-one strategic breakthrough process designed to identify the opportunity with the highest probability of creating a meaningful breakthrough in your business.
You receive:
✓ Breakthrough Determination
A clear determination of the opportunity with the highest probability of changing the trajectory of the business.
✓ Constraint Identification
The hidden constraints currently limiting growth, demand, preference, profitability, or momentum.
✓ Opportunity Prioritisation
A ranking of strategic opportunities based on leverage, impact, and probability of success.
✓ Breakthrough Architecture
The precise combination of Positioning, Demand, Pipeline, Preference, Economics, and Momentum required to create a breakthrough.
✓ Strategic Direction
A clear answer to what the business should pursue next — and what it should stop pursuing.
✓ Value Extraction Design
A determination of how to unlock more value from the capability already present within the business.
✓ Activation Strategy
A practical roadmap for activating the breakthrough and translating it into commercial results.
The outcome is not more ideas.
The outcome is not another strategy document.
The outcome is a Breakthrough Design™ with the highest probability of creating meaningful and measurable change.
Why Definitive Breakthrough Identification™?
Most businesses are taught to think of breakthroughs as future events.
Something that appears after enough effort.
Enough persistence.
Enough implementation.
Enough motivation.
Enough belief.
We take a more scientific view.
Breakthrough is not a future event.
It is a designed outcome.
When the design is wrong, effort struggles.
When the design is right, value moves.
That is why Definitive Breakthrough Identification™ exists.
To identify the design with the highest probability of creating a breakthrough in your business.
We do this by determining the exact combination of six breakthrough elements:
- Strategic Distinction: Become difficult to compare.
- Demand Expansion: Increase the flow of opportunity into the business.
- Pipeline Creation: Convert marketing activity into commercial conversations.
- Market Preference: Become the preferred choice over larger or established alternatives.
- Economic Advantage: Create conditions where choosing you becomes the logical decision.
- Momentum Multiplication: Accelerate movement, decisions, and deal progression.
This is the Architecture of Certainty™: Because when the design is right, breakthroughs stop feeling accidental.
Why Don’t Most Businesses Create Breakthroughs?
Because they solve the wrong problem.
Often exceptionally well.
More marketing when the issue is positioning.
More leads when the issue is preference.
More sales activity when the issue is economics.
The result?
Movement. Not breakthrough.
Breakthrough is not effort.
Breakthrough is design.
How Does This Work?
1. Breakthrough Identification™
We assess the business through the six breakthrough elements to identify the design with the highest probability of creating a breakthrough.
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2. Breakthrough Determination™
You receive a clear determination of the opportunities, constraints, and breakthrough design most capable of changing the trajectory of the business.
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3. Breakthrough Activation™
We refine, pressure-test, and translate the breakthrough into a practical execution strategy.
What Is The Probability Of Success?
Every engagement results in a Breakthrough Determination™. 100%.
You receive a clear determination of the design with the highest probability of creating a breakthrough in your business.
That is why only $250 is paid upfront.
The remaining investment is only due after Breakthrough Identification™ has been completed.
We assume the risk of identification.
Why Should We Trust You?
Definitive Breakthrough Identification™ was developed by Dr. Chetan Walia, a management consultant with over 25 years of experience helping businesses identify opportunities, solve complex challenges, and create breakthrough results.
Credentials include:
✓ PhD
✓ Chartered Fellow (FCIPD)
✓ Published by Bloomsbury, Forbes, Springer, SAGE, and Taylor & Francis
✓ Advisor to business leaders, entrepreneurs, consultants, and global organisations
The methodology combines decades of strategic consulting, behavioural science, business growth, and organisational performance research into a single breakthrough identification system.
What Is The Investment Plan?
Only 10% of the investment is paid upfront.
The purpose of the session is to identify the design with the highest probability of creating a breakthrough in your business.
Once identified, the remaining investment becomes payable after the session - unless you decide otherwise.
$250 To Begin.
$2,500 Total Investment.
Will This Work For Me?
Definitive Breakthrough Identification™ works for businesses that already possess capability, expertise, customers, and commercial ambition.
It is designed for:
✓ Consultants
✓ Advisors
✓ Agencies
✓ Experts
✓ Professional Service Firms
✓ Founder-Led Businesses
✓ Businesses Seeking Their Next Breakthrough
It is not designed for:
✗ Businesses looking for motivation
✗ Businesses looking for generic advice
✗ Businesses seeking incremental improvement
✗ Businesses unwilling to act on strategic findings
If your business already has capability but is not extracting the value it should be, Definitive Breakthrough Identification™ was built for you.
What Will It Take To Implement Your Identification
Less than pursuing the wrong opportunity.
Some breakthroughs require significant change.
Others require surprisingly little.
The purpose of Definitive Breakthrough Identification™ is to identify the highest-leverage design—not the most complicated one.
The best breakthroughs are often simpler than they first appear.
How Quickly Can We Expect Results?
Immediately.
The moment the right breakthrough is identified, the business begins operating differently.
Implementation timelines vary.
Breakthrough identification does not.
The value of knowing precisely where the breakthrough is begins the moment it is determined.
What’s My Risk?
None.
The risk is mine.
You are only investing 10% of the total engagement upfront.
If we do not identify a meaningful breakthrough opportunity capable of changing the trajectory of your business:
You pay nothing further.
And your $250 is refunded.
Simple.
No breakthrough.
No further payment.
No risk.
What Happens Next?
✓Private 1-to-1 Strategic Sessions
✓ Breakthrough Determination
✓ Written Strategic Summary
✓ Breakthrough Activation Plan
✓ Priority Actions & Recommendations
✓ The Design With The Highest Probability Of Creating A Breakthrough In Your Business
About Dr Chetan Walia
He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
Thought Leadership
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
Serving Clients All Over The World
