WE DESIGN STRATEGY-NEXT FOR BUSINESSES THAT BECOME TOMORROW'S CATEGORY OF ONE
We design and position products and services for the future.
We don't follow trends.
We create them and it drives millions and billions in value creation.
We are chosen by leaders at billion dollar brands.
Company | Contact | Industry | Strategy Next |
|---|---|---|---|
Commercial | Electronics | The Business is Distribution, Not Design. | |
M&A Office | Pharmaceutical | Doctors Recommend Leaders, Not Formulations. | |
CIO | Telecom | Digital Trust As The Category. | |
CEO | Chemicals | Exit selling products. Sell savings and take a share. | |
Commercial | Automobile | Zero upfront to own. | |
Partners | Consulting | Family Owned Business Continuity | |
CEO | Advertising | Conversion Intelligence | |
COO | Construction | Dealer Is The Customer | |
Leadership Team | Car Leasing | Exit HR. Replace ownership. Save taxes. Enter CFO. | |
Global Account Management | Infrastructure | Combine strengths of entities. Build smart cities. |
And we help our clients acquire the most premium clients...
Client | Client Acquired | Contact | Industry |
|---|---|---|---|
HealthyBites | Food Technology Director | Food & Beverage | |
EduSmart | Operations Director | Education Technology | |
Ricky Kej | ARR | Music | |
Syrma Tech | Head of Engineering | Electronics | |
Leadership Surge | Chief Operations | Consulting and Advising | |
Advanced Longevity | Global GM | Diagnostics | |
Catalyst | Partner | Mergers and Acquisitions | |
Purple Door | CPO | Training | |
Mindsheet | AI Teams | Real Estate |
and we positioned them to win....
Turned a leadership company into a specialized assessment tool that created millions in market value.
Turned a financial advisory firm into a wealth continuity office for family businesses unlocking 9 figures of revenue.
Turned an education platform into a specific solution to reduce healthcare attrition that secured cost reduction deals worth millions.
Let's Design A Future That Keeps You Ahead
We onboard only 1-2 clients each month
$197
People like you, Crushing it with us
This is the expertise of a seasoned marketing leader with the flexibility and dedication of someone who genuinely cares about your success.
— Raglan Tribe
President, Mindsheet
— Linda Liguore
VP Strategy, BioXtek
We exceeded our P&L targets and experienced record breaking months for our sales figures within six months of working with this team.
— Joy M
CEO
— Joy M
CEO
We fast tracked our 12 month results and achieved those targets within six months. The inputs were phenomenal.
— Veerle Behets
MD
— Veerle Behets
MD
There is a ton of gold in this architecture. overwhelming. Exciting.
— Phil Calandra
Founder
— Phil Calandra
Founder
Gave us the ability to convert quicker and get more referrals. Very insightful. Very clear. Chetan is a master in clarifying category leadership and it is a pleasure to work with him.
— Dr Joseph Riggio
Founder
— Dr Joseph Riggio
Founder
An extraordinary conversation. Encounters that genuinely alter the way one thinks are exceedingly rare; ours was one of them.
— Michael Wellons
Chief Development Officer
— Michael Wellons
Chief Development Officer
We Measure Our Success By Yours
From startups to the Fortune 500, We help companies position to reimagine the future and acquire premium clients.
Dr Chetan Walia
For more than two decades, Chetan has worked with founders, consultants, advisory firms and B2B businesses to help them become the obvious choice in competitive markets.
Lisa T Miller
For more than 30 years, Lisa has helped companies win complex enterprise opportunities by understanding how hospitals and health systems actually make buying decisions.
Dr Chetan Walia
For more than two decades, Chetan has worked with founders, consultants, advisory firms and B2B businesses to help them become the obvious choice in competitive markets.
He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers —Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
Over the years, Chetan and Lisa have acted as a strategic advisors to businesses, and as consultants to consultants — helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
At The End of An Hour With Dr. Chetan Walia & Lisa Miller
Frequently Asked Questions
What Exactly happens during this brainstorming?
This is a focused condensed 60-minute sprint to tackle each major pillar of your client acquisition strategy - Position, Leverage, Revenue, Speed.
Instead of taking weeks or months to discover a solution like some monolithic discovery (like you may be used to with some agencies) - we sprint out the breakthrough within 60 minutes.
There Doesn't Have To Be Any Recurring Work?
Correct. Each session is complete in itself. Of course we would want to work with you more and partner in upsides we generate in the future. However it is not a precondition and this is not designed for that. This is designed for one thing only - demonstrate a tangible leap in and for your business, right now.
Can You Join Us?
We are looking for:
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Acumen → You’ll understand what I’m saying and act on it.
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History → You already have a real business with clients.
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Attitude → You have the ambition to aim beyond incremental growth.
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Excitement → This isn’t just work to me. I’m looking for challenges that excite me.
If that’s not you, don’t apply. If it is, we'll know the moment we see your application.
