DESIGNOSTIC™ BY DR CHETAN WALIA
One Minute to Diagnose, Design, and Prove Brilliance.
A single minute is enough to show you exactly how there is materially more upside available in your business.
When you see it, your perspective shifts instantly.
What felt capped opens up.
What felt complex becomes obvious.
No belief required.
It’s proven in the minute.
The Next Level of Growth, Scale, and Dominance Is Front-End Driven — Period
Scale is a front-end problem first.
Operations don’t create scale.
Systems don’t create scale.
Structures don’t create scale.
They economise scale — after it exists.
Everything downstream assumes the front end works.
Pipeline.
Conversion.
Pricing power.
Market pull.
If the front end is weak, nothing scales cleanly.
If the front end is designed correctly, everything else follows.
This is not theory.
It is observable in every business that achieves dominance.
Where I Work
I help businesses — from Fortune 500 companies
to founders considered category leaders in their space —
unlock monumental scale at the front end.
Not by adding tactics.
Not by forcing growth.
But by correcting the front-end design that governs everything else.
What began as the most insightful note I ever read - translated into accomplishing our 12-Month stretched number within 6 months.
— Veerle Behets
Managing Director
Leaseplan
Dr Chetan Walia's strategic design and alignment increased our operating margins from 6% to 29% within 10 months."
— Dr. Jörg Matthias Großman
Board
Freudenberg
After working with Chetan and his team, we hit a product-market fit that has given us a breakthrough trajectory.
— Raglan Tribe
CEO and FOunder
Mindsheet
The Design for Out-Sized Growth Is This...
Every business that reaches its next serious level of growth follows the same law.
Not motivation.
Not hustle.
Not tactics.
Structure.
Specifically, a designed structure across five strategic levers:
1. Positioning — that is clearly ahead of the market
↓
2. Leading to a Pipeline — that is consistently surplus
↓
3. Supported by a Pitch — that converts faster and with less resistance
↓
4. Anchored by Pricing — that captures more value and lifts margin
↓
5. To capture higher Profits - engineered in an innovative business model.
↓
→ All compounding into Power — the ability to scale without friction
↓
When these five are aligned, growth accelerates.
When even one is misaligned, everything downstream compensates.
By Dr Chetan Walia
International strategy consultant, researcher, and Category-of-One architect.
Dr Chetan Walia is one of the rare professionals who can truly say he is a strategist, advisor, and author—and back it up with decades of meaningful impact.
Over the last 25 years, he has advised global giants including EY, McKinsey, the World Bank, Siemens, Canon, Bloomberg, and the United Nations—alongside hundreds of high-growth companies, boutique firms, and visionary entrepreneurs.
He has also contributed to academic and cultural institutions, including curriculum design for leading business schools and keynote roles at global forums. His unique blend of intellectual depth and strategic clarity has positioned him as a trusted voice across industries and continents.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Dr Chetan Walia
Founder
Dr Chetan Walia
Founder
You Don't Need to Trust Me,
I Only Need One Minute - The Minute Decides
Rather than asking you to work with me,
I ask you for one minute to show you a breakthrough.
Here’s how:
Choose one P — whichever feels like your biggest constraint
or your biggest opportunity:
Positioning · Pipeline · Pitch · Pricing · Profit Model
With little context from you,
I’ll return with a Designostic™:
-
Your real constraint inside that P
-
And the breakthrough move available right now
—the one that changes everything once you see it
Delivered as a short written thesis
(or voice or video if the insight demands it).
Then You Decide
If that one-minute insight creates absolute clarity —
the kind that feels embarrassingly obvious once revealed —
you’ll find a link to book a call.
On that call, I’ll show you how the full 5P structure
applies to your business.
If it doesn’t land, nothing continues.
Commitment
I ask for a $197 commitment deposit.
This is not about $197.
It’s about seriousness.
You Will Receive Your DESIGNOSTIC™
Within 24-72 Hours
The you either:
-
Book a call
-
Or reply Refund — and that’s it.
I have been astonished how quickly the right design translates into immediate and tangible P&L impact.
— Joy M
CEO
Johnson
The value was insane. I wasn't expecting so much. It's like a stack of value that just doesn't end.
— Glenn Heaton
Founder
ViddyUp
All real.
All executed.
All exponential.
-
A Saas Co: From near bankruptcy to a NASDAQ listing in 18 Months
-
A B2B Consulting Enterprise: 32X in 2 Years
-
Health business → $2M increase in net profit uplift via simple licensing model
-
Energy Business Model Shift → 3x growth from a business model innovation
-
Global Consulting Firm → 11x revenue by discovering IP Value
-
Repositioned Propositions → Leading to Many #1 in category
-
Change In ales Strategy → Propels 41% Growth in automobile sales
-
B2B Service business finds $4M/year in trapped revenue via simple change in customer definition
This is not about small or big.
It’s about collapsing time through design.
Simplified
Exponential.
-
You choose one P — Positioning, Pipeline, Pitch, Pricing, or Profit Model.
You send your website.
No forms.
No background.
No explanation.
Within a short window (24-72 hours), you receive a one-minute Designostic™ — a concise thesis that reveals:
-
the real constraint inside that P
-
the breakthrough move available right now
-
the shift that changes how you see your business immediately
If that minute delivers clarity, your Designostic includes a link to book a call.
If it doesn’t, you reply Refund — and we stop there.
No obligation.
No persuasion.
The minute decides.
-
Designostic™ is for businesses that:
-
believe there is materially more upside available
-
feel growth is harder than it should be
-
are already executing, but not breaking through
-
suspect one strategic lever is quietly holding everything back
-
value clarity over tactics
-
value speed over process
It works best for:
-
founders and CEOs
-
operators and leadership teams
-
companies between $1M and $500M+ in revenue
-
organisations ready for their next era of scale
It is not for:
-
beginners
-
tactic-seekers
-
framework collectors
-
people looking for reassurance instead of truth
Designostic™ is for those who want to see what they’ve been missing — fast.
-
A Peak Into The Results In My World
MEDTECH
JDHL
9X
Multiple Achieved
MANUFACTURING
SYRMA
32x
Sales Growth Achieved
SOFTWARE
TALLY
200% YOY
Growth
ECOMMERCE
SHOPER
17000+
Clients Acquired
MARKETING
DDB
#13 to #3
Rankings
TELECOM
SUBEX
From the verge of bankruptcy to NASDAQ lisitng.
CONSULTING
ERNST & YOUNG
24 New
Service Lines Added
COACHING
CATALYST
19x
Sales Growth in Y1
External Form Page: If Not Loading Below.
DISCLAIMER: The figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT APPLY.
Copyright 2025 - Chetan Walia All Rights Reserved
