A Rare Opportunity to Have the Sharpest Strategic Eyes on Your Business In This Private Build
What You’ll Get Isn’t a Call. It’s Better.
You’ll receive a personalised strategy scan — crafted by someone who’s advised 200+ companies, led market turnarounds, and helped unlock millions in enterprise value.
Delivered via private video + PDF, this isn’t templated or generic.
It’s built for your business — and it may reveal more than most full consulting engagements… before you ever choose to go further.
Operating Asset™ diagnostic
Scientifc Model For Unlocking Premium Valuations
The System That Builds Enterprise Value — Fast.
The Operating Asset Strategy™ isn’t theory.
It represents Most Important Factors for Obtaining a Premium Valuation for Established Firms:
1. Future Business Story
The compelling vision that investors & acquirers buy into.
2. Strength of Serviceability (Category of One)
A market position so unique buyers see your offering as irreplaceable.
3. Quality of the Business Model
A profit engine with scalability and predictability built in.
4. Organisation Design
Founder-less operations that run independently of you.
Designed for Founders with Stable Revenues
who want scalable growth and wealth unlocks without dependence on themselves.
Proven in Enterprises with 9x–20x exits
including JDHL, Syrma, Shoper, and Tally
Delivered personally by Dr Chetan Walia
Strategist to 200+ top-tier companies over 25 years.
From Founder-Led to Exit-Ready
How To Transform Your Business Into An Operating Asset
Your Action on This Page Triggers a Personalised Strategy Report
Delivered via Private Video + PDF
Revealing how to turn your business into a high-value Operating Asset.
$197 Only
Have a question before booking?
Whatsapp me — I’ll reply personally.
Proof That It Works — The Multipliers We’ve Seen Firsthand
When these four factors are addressed, valuation multiples change dramatically.
Here are just a few examples from our advisory work:
MEDTECH
JDHL
9x
Multiple Achieved
MANUFACTURING
SYRMA
20x
Multiple Achieved
SOFTWARE
TALLY
10x
Multiple Achieved
ECOMMERCE
SHOPER
12x
Multiple Achieved
MARKETING
DDB
#13 to #3
Rankings
RETAIL
CAFE DAY
200X
Growth Achieved
CONSULTING
ERNST & YOUNG
24
Service Lines
COACHING
CATALYST
19x
Multiple Achieved
I’m Not Promising These Results — I’m Guaranteeing Them (If We Work Together)
Your Strategy Unlocks How To…
Shift from income to equity — so your business builds wealth even when you’re not working.
Design for acquisition (even if you never sell) — by aligning your org, pricing, and delivery model for long-term value.
Pinpoint structural weak spots — and rework them before they erode valuation or investor confidence.
Reposition what you already do — into a premium asset with clearer outcomes and competitive insulation.
Map the path from operator to owner — and step into a role that grows wealth, not just revenue.
Turn operations into leverage — so your team, tools, and systems contribute to enterprise value, not cost.
At the end of this, you’ll walk away with:
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A one-page strategic template mapped to your company
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A crystal-clear plan to add serious zeroes to your wealth — whether we work together beyond this or not.
Secure Your Enterprise Strategy Scan
90 minutes of clarity.
About Dr Chetan Walia
He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
Thought Leadership
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
Who Is This For?
Established Founders
doing $2M–$20M in revenue who want to 2–5× enterprise value in 12–36 months.
Owner-led Companies
where the founder still drives most sales or operations — and knows this caps valuation.
Business leaders preparing for exit or succession
but unsure how to design a business buyers will pay a premium for.
Growth-focused founders
who want a clear, investor-grade plan for market positioning, scalability, and value creation.
If We Go On To Collaborate — How It Works
Look — we don’t know yet if we will.
And I’m not here to pitch you. So don’t expect that.
Here’s what will happen: I’ll show you what I do.
If you ask — and I feel we fit — I’ll tell you how we could work together.
If we do, my role is to:
Create your Category of One — the market position no competitor can replicate.
Build your Growth Vision — the narrative that drives premium valuation.
Innovate your Business Model — for profitability, scalability, and investor appeal.
Design your Organisation — so it runs without you.
Plan the Transformation — with clear, staged execution in reality, not theory.
Run Breakthrough Workshops — to align and equip your leadership team.
Prepare your Investor Deck — if exit or funding is on the table.
Why Is There a Fee for This?
Because this isn’t a “free chat” — it’s a strategy output you can actually use.
In this report, you will:
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See your business through the Transformation Canvas framework.
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Identify high-leverage opportunities to increase enterprise value.
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Leave with a clear plan that could add serious zeros to your future wealth.
You can take this plan and do it yourself.
You can have your team execute it.
Or, if it makes sense, we can discuss working together.
The $197 fee isn’t making me rich.
It isn’t making you poor.
It’s simply a start — a way to respect each other’s time and commitment.
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It ensures you’re serious and committed.
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It protects my time so I can prepare specifically for your business.
If we go on to work together, the fee is credited back to you.
If you don’t see value, it’s refunded — no questions asked.
JINNIA LOW, COACH
"Brilliant method that helped me think differently. Thank you Dr. Chetan for creating this concise, effective way to help folks like myself."
NIKHIL KAMATH, ZERODHA
"Thought-provoking and insightful, this brings in a fresh perspective to a lot of management gospels."
VEERLE BEHETS, LEASEPLAN
"This was an eyeopener. We crafted strategies and implemented innovative ideas that created multiple breakthroughs for us. "
The Cost of Inaction is Non-Computable
But action here has a definite upside.
The Cost of Inaction is Non-Computable
But action here has a definite upside.
1. Your Custom Operating Asset Map
Short, sharp, and strategic — a personalised analysis showing how to shift from founder-led to wealth-ready.
This is your business, reframed as a premium operating asset.
2. Valuation Levers Blueprint
A clear visual of your current structure vs. what’s needed to multiply enterprise value.
You’ll receive both the annotated Operating Asset™ framework and presentation.
3. Scale & Exit Monetisation Path
A high-leverage strategy to move toward founder-independence — with or without an actual exit.
See exactly what to shift, systematise, or reprice.
4. Access to The Possibility Presentation
At checkout, you’ll unlock a powerful video to reset how you think about growth, scale, and valuation.
5. Optional Follow-Up Call
Want to explore working together? You can book a no-pressure call — no extra cost.
All for $197.
Frequently Asked Questions
No. I am a strategic advisor with 25+ years of experience working at the highest levels of business consulting. My role is to help you design and implement the strategic, operational, and positioning shifts that increase your enterprise value. I do not arrange sales or raise capital — I prepare you to command a premium when you choose to exit.
No. This is about building a strategy that makes your business valuable — to you, to investors, and to the market. Whether you exit in 2 years or never, you’ll have a more robust, more scalable, and more desirable enterprise.
Absolutely not. The Transformation Canvas process is about strategic, positioning, operational, and planning transformations that give you the option of selling — at a premium — but don’t require you to do so. You’re creating a wealth asset, not committing to a transaction.
This is an intervention — a high-intensity, high-impact engagement designed to change the trajectory of your business in the shortest possible time. It’s not about advice you might act on “someday” — it’s about rethinking and redesigning the core of your business so you have a clear, executable path to scale, resilience, and premium valuation.
Many clients see clarity and direction immediately in the first session. Tangible business results — increased deal flow, market positioning, or valuation multiples — can follow in weeks or months, depending on how fast you implement.
Because most advisors, coaches, and consultants sell you tactics or theory. This work starts with a Transformation Canvas — a proprietary, holistic framework that ties together market position, business model, and organizational design in one executable plan.
Whatsapp me — I’ll reply personally.
Or mail me here.
DISCLAIMER: The figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET THIS BOOK.
Copyright 2025 - Chetan Walia All Rights Reserved
