They’re All Lying To You About What Sells.
They scream “Value!”
They preach “Offers!”
But here’s the truth:
Value doesn’t sell.
Offers don’t sell.
Not unless they’re novel.
Don't believe me?
Go post this online:
“Give me $10K. I’ll make you $100K.”
Sounds valuable? Sure.
Sounds like a strong offer? Definitely.
And yet…
Nobody WILL buy it.
Why?
Because they’ve heard it all before.
It’s not novel. It’s not distinct. It doesn’t trigger “I want this.”
And that’s the inconvenient truth nobody tells you:
The market doesn’t respond to what’s valuable.
It responds to what feels new, unique, and impossible to ignore.
THE SUCCESS RESET
The Novelty Principle™
Why People Don’t Buy Value —
And How to Sell the One Thing They Actually Do.
What You’ll Walk Away With
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A way to see ideas others miss — so your positioning cuts through instantly
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A complete model to create magnetic demand in high-ticket markets
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7 audio tracks (with transcripts) + visual frameworks that rewire how you sell, design, and position
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Not just how to sell — but how to think in market-moving ways
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Custom Made Novelty Tracks
💥 THE TROLLS CAME SWARMING
When I launched The Novelty Principle™,
I expected resistance.
But I didn’t expect the full PR machine of internet celeb marketers to try and shut it down.
Here are just a few messages I got:
“What authority do you have to say value doesn’t sell?”
→ A PhD in Strategy & 25 years of consulting with top firms.
“This is just marketing gimmickry.”
→ No, it’s the science of mental availability, novelty curves, and disequilibrium-based persuasion.
“You’re only being contrarian to sell more.”
→ Actually, I’m being factual — and facts trigger people who’ve built their careers on fluff.
SO YES. This is not for Everyone
Most people won’t get it.
And that’s exactly the point.
This isn’t a mass-market play.
There’s no refund button.
No “let me try it and decide later” mindset.
Because The Novelty Principle™ isn’t built for casual browsers.
It’s built for those who know:
⚡ True leverage comes from unseen perspectives.
⚡ Big breakthroughs don’t come from copying — they come from creating what hasn’t existed before.
If that’s you, this will serve you for life.
So I Made It Even Better.
Instead of just teaching you how to think in novel ways…
I’ll do it for you.
When you grab The Novelty Principle™, you now get the option to send me your current sales page, offer text, or funnel.
And I’ll return within 24 hours with:
✅ 3 Novelty Frames — to shift your positioning instantly
✅ Specific language and hooks — so you stand out in seconds
✅ Ad and message ideas — custom-matched to your new positioning
No fluff. No copy-paste. No AI gibberish.
These are handcrafted reframes using the exact mental models I use for clients who pay $10,000+.
So if you don’t just want to learn novelty — but own it in your space…
This is for you.
Before & After: 3 Client Resets Using The Novelty Principle™
1. Gabriel – Weight Loss Coach
Before:
👉 “I help busy professionals lose weight without giving up their favorite foods.”
After:
🔥 “Manufacturing Good-Looking People™ — A Body-Image Strategy Program for High-Achievers Who Hate Fitness Culture.”
→ Framed as an identity transformation, not fat loss.
→ Shifted demand instantly. Sold out 1:1 packages in 3 weeks.
2. Glenn – Course Creator in Digital Marketing
Before:
👉 “Learn how to market and sell your online course effectively.”
After:
🔥 “Your First Sale, Guaranteed — Even If You Have No Audience.”
→ Sold certainty and speed — not learning.
→ Launched a workshop with 40 paid sign-ups in 6 days.
3. Clarence – Healing
Before:
👉 “I offer healing to help you release emotional blocks.”
After:
🔥 “I Reverse Trauma — For High-Functioning Women Who Can’t Explain Why They’re Still Stuck.”
→ Positioned as emotional calibration, not healing.
→ 3X’d prices and finally attracted her ideal clientele.
WHAT YOU GET
You’ll receive your 3 Novelty Frames within 24 hours of submitting your offer
✅ The Novelty Principle™ System
– 7 powerful audio chapters + frameworks
– Learn how to build uncopyable positioning, not just better offers
– Discover how to create “I Want It” Effect in your market
✅ Your Personal Novelty Reset
– You send me your current offer (page, idea, or text)
– Within 24 hours, I’ll send you 3 killer novelty frames to reposition it
– Includes headline ideas, angle shifts, ad hooks, and why they work
– 100% human intelligence — not AI regurgitation
If this doesn’t feel like your biggest breakthrough this year,
you can apply the full amount as credit toward any 1-1 work later
Let’s Reset Your Offer
The offer you’re sitting on might be gold…
It just needs a lens the market hasn’t seen before.
That’s what I’ll give you.
Even the Gurus Didn’t Grow on Value or Offers…
Russell Brunson tells you: “Sell offers.”
Alex Hormozi says: “Make your offer irresistible.”
Or some others say: “The offer is everything.”
But here’s the truth they won’t say:
They didn’t grow because of their offers.
They grew because what they launched was novel.
🚀 Clickfunnels wasn’t just an offer — it was a new category.
🚀 $100M Offers wasn’t a value course — it was a new lens.
🚀 They didn’t sell better value. They sold a better idea.
That’s why people bought.
The Novelty Principle™ is what powered their rise — even if they didn’t call it that.
And now you can learn it.
AS SEEN IN
DISCLAIMER: The figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET THIS BOOK.
Copyright 2025 - Chetan Walia All Rights Reserved
Total Game Changer
— Melissa K., Business Coach
Best Thing I Ever Bought
— Rohit A., Startup Founder
The Aha Moment
— Jenny M., Brand Strategist
🔍 What’s Inside The Book and Audio program Alone — And Why You Should Get It Right Now
Listen to Chapter 0: Why Value Doesn’t Sell — But Ideas Do
This isn’t just a book. It’s a paradigm shift.
If you’ve ever wondered why your offer isn’t selling, or how unknown creators break through while experts stay stuck — this will rewire the way you think about business, forever.
Here’s what you’ll get inside:
Chapter / Audio -1
What People Really Buy
How to stop selling outcomes and start selling beliefs — the way the greats do.
Chapter / Audio -2
The Ladder of Novelty™
How to turn a spark of newness into loyalty, referrals, and fanhood.
Chapter / Audio-3
What Is Novelty — And How You Create It
How to identify and build ideas so embarrassingly simple they can’t be ignored.
Chapter / Audio-4
The Offer Hype Myth
How to stop obsessing over offers — and start building ideas worth offering.
Chapter / Audio-5
Your Knowledge Consumption Is the Problem
How to turn overused information into original intellectual property.
Chapter / Audio-6
What Then Is the System That Succeeds?
How to model success using 34 real-world breakthroughs — and what they all had in common.
Chapter / Audio-7
Create Your PIE DESKS™
How to build your business from one original problem to a complete client-getting machine.
Chapter / Audio-8
Be the Possibility
How to break out of copycat cycles, reclaim your edge, and become the voice others follow.
About Dr Chetan Walia
He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
Thought Leadership
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
🧩 If You’re Feeling Stuck in Any of These 10 Areas…
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Not seeing enough traction with your offers and propositions
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Not making enough sales
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Not getting adequate ROAS
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Not getting enough Leads
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Not nailing the exact service design
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Not knowing if your offer is right
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Not getting credit from your marketplace
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Not getting recognition from your customers
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Not getting the right marketing assets
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Not getting the right help that knows the right problem to solve
THEN
The Novelty Principle™ reframes that.
It gives you the lens to finally shift how your market sees you —
and when that happens, everything changes.
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More clicks.
-
Better leads.
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Higher conversions.
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Premium pricing.
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Brand gravity.
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Market buzz.
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And a sense that you’re finally seen as the leader you already are.
Loved it. I didn't want it to end.
— Sophie M., Executive Coach
My favourite - the last chapter. I play it on loop.
— Darren K., Startup Advisor
Brilliant. You did it again Chetan.
— Claire R., Business Consultant
You’ll receive your 3 Novelty Frames within 24 hours of submitting your offer
This isn’t just a book.
It’s a direct line to the strategic advantage you’ve been missing.
You’ll receive:
✅ The Novelty Principle™ System – Audio + PDF + Frameworks
✅ 3 Custom Novelty Frames for YOUR offer — delivered in 24 hours
✅ Positioning resets that separate you from the sea of sameness
✅ Headline + Hook Ideas that give your brand a distinct voice
✅ Ad Concepts tailored to stand out (not sound like AI echoes)
✅ $497 total – backed by a full credit guarantee (apply the fee toward future 1-1 work if you wish)
If The Checkout Is Not Loading Below You Can Click Through For The Checkout Page
Brutal Truth. Can’t unsee it.
Aria Valdez, Executive Coach & Author
Oh F*ck Moment
— Andre Thompson, Founder, Launchwise.io
This Is It !
— Maya Chen, Strategic Copywriter & Funnel Architect
Introducing: The Novelty Principle™
The Novelty Principle™ is a powerful book + audio system that gives you the clearest lens ever created to help you stop selling value, and start selling the one thing people actually buy: ideas.
Whether you’re a coach, consultant, expert, creator, or online entrepreneur — this will change the way you structure your entire business.
What You Get:
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The Full 75-Page Digital Book (instant download)
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8 High-Impact Audio Tracks you can listen to anytime.
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Your Personal Novelty Reset Within 24 Hours
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A Private Framework that can be applied to offers, marketing, positioning, and product design
No Unnecessay Log Ins
No Courses
No Communities
