Dr Chetan Walia / Strategic advisor & author
I work with founders and leadership teams to uncover overlooked opportunities, rethink business models and turn strategic creativity into commercial possibilities.
Experience across organisations including
EYMcKinseySiemensWorld BankUnited NationsClient stories
Leadership & strategic growth
“Chetan is undoubtedly the very best leadership development expert I have interacted with. He is understated, very very passionate, committed and result oriented. With Chetan besides you — any mountain can be surpassed.”
Strategy & innovation
“We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.”
Organisational transformation
“We deployed Chetan’s methods for conflict resolution in our country offices. It is a mind blowing framework with astounding results.”
Business economics
“Truthful. Honest. Always over delivers. Highly recommended.”
The opportunity inside
Watch / The question that sparks innovation
Watch on Vimeo ↗You know your business. You know its strengths, its challenges and the effort it takes to make it work.
But familiarity can hide possibility. A different buyer. A more valuable problem. An offer built around an overlooked strength. A revenue model that changes the economics.
My work is to find that possibility with you—and develop the strategic thinking that makes it concrete.
Explore the thinking ↗The experience of working together
“Encounters that genuinely alter the way one thinks are exceedingly rare; ours was one of them.”Michael Wellons
Work with Chetan
A focused strategy, a deeper private engagement, or a new perspective for your team and audience.
01 / A deeper engagement
For founders and leadership teams with a significant opportunity to develop, a business model to rethink, or an important commercial decision to make.
Scope and investment are shaped around the work. You can approach Chetan directly.
Explore private strategic work ↗02 / A defined starting point
A strategy personally developed around your strengths, your market and the possibilities inside your business.
$400 USD · Strategy delivered in 48–72 hours.
Full refund guarantee.
03 / A shared perspective
For leadership teams, organisations and event audiences ready to question familiar assumptions and explore what comes next.
From an opening keynote to an interactive workshop, built around the conversation you want to start.
Explore speaking & workshops ↗Books & thinking
Market preference & category transformation
194 Category of One transformations. 14 patterns. Explore what changes when buyers begin to prefer your business.
Explore the book ↗
Strategy and business design
Connect creativity, capability and strategic intent, and examine where optimisation may be limiting your business’s possibilities.
Explore the book ↗
Ideas that create demand
Explore how novelty changes the way people perceive an offer—and why an original idea can create a different reason to buy.
Explore the book ↗Ideas / Read. Watch. Reconsider.
Article
Scaling a business is every entrepreneur’s dream, but it often feels like an uphill battle. Why? Because many entrepreneurs unknowingly fall victim to harmful myths—misconceptions that derail their efforts and…
Explore ↗Webinar
Business leaders realize that the pace of competition has increased, and scale and cost advantages can be overcome by fast, ferocious startups with speed and agility. To keep pace with this changing…
Explore ↗Research
The aim of this article was to review the definitions of creativity on which many previous studies have been based. Prior literature has merged creativity and creation into its understanding of the construct.…
Explore ↗Workshops & keynotes
Bring your leadership team, organisation or event audience into a conversation about creativity, strategy and what becomes possible when familiar assumptions change.
Explore workshops & keynotes ↗Meet Chetan
I’m Dr Chetan Walia—a strategic advisor, researcher and author working at the intersection of creativity and business strategy.
My work spans global organisations, growing businesses and independent experts. The question remains the same: what becomes possible when we look at the business differently?
More about Chetan ↗