The ideas behind the work

A different question.
A world of possibility.

Articles, videos, webinars and research on creativity, strategy, leadership and the choices that shape a business. Explore a thought. Follow it somewhere unexpected.

From the CSCHOOL archive

Tools for thinking.

Strategic questions, decision-making prompts, innovation frameworks and storytelling resources.

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Video / 01

Video

The 5 Ps of Innovation

A short educational video with Dr Chetan Walia on the 5 Ps of Innovation.

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Article / 02

Article · 3 min read

Certified. Safe. Ineffective. The Coaching Crisis No One Talks About

The business of certifying coaches quietly outgrew the business of coaching itself.

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Research / 03

Research

A Dynamic Definition of Creativity

The aim of this article was to review the definitions of creativity on which many previous studies have been based. Prior literature has merged creativity and creation into its understanding of the construct.…

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Article / 04

Article · 1 min read

Get Up and Run—Because Life Won’t Wait

Change isn’t coming—it’s already here. The real question is: are you moving with it, or are you getting left behind?

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Video / 05

Video

Category of One

An 11-minute podcast interview with Dr Chetan Walia on becoming a Category of One.

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Article / 06

Article · 1 min read

Without A Vision, You Perish

In this episode of Being Brilliant , we dive into a simple yet powerful truth: Without a vision, you perish. Not always physically, but emotionally, mentally, and spiritually.

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Research / 07

Research

Creative or Destructive: The perspective may be a matter of convenience

Creativity is largely understood as the production of novel and useful ideas or things. In this article, we look at the research of Chetan Walia, who argues for a new dynamic definition of creativity in order…

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Article / 08

Article · 2 min read

Debunking 6 Entrepreneurial Myths That Prevent Scale

Scaling a business is every entrepreneur’s dream, but it often feels like an uphill battle. Why? Because many entrepreneurs unknowingly fall victim to harmful myths—misconceptions that derail their efforts and…

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Video / 09

Video

Strategic Innovation

Watch Dr Chetan Walia discuss strategic innovation.

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Article / 10

Article · 2 min read

Are You Separate… from Your Culture?

80% of what goes on in an organisation is determined by its systems, while only 20% is determined by people’s preferences, talents, and skills. By systems, it means the cultures, strategies, structures, reward…

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Research / 11

Research

Delivering Creativity in The Workplace

The question to ask is not so much that how to build a creative workplace because behind every ‘suit’ and every ‘corner office’ in the organisation lies a person whose creative potential is yet to be realised.…

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Article / 12

Article · 4 min read

This IS (or should be) Management

Get Over The Theories Of Management and Leadership that someone at Harvard wrote in ‘50’s and every other B-School (Abbreviation BS) derived their curriculum from it.

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Webinar / 13

Webinar

Innovation: See. Search. Solve. Succeed.

Business leaders realize that the pace of competition has increased, and scale and cost advantages can be overcome by fast, ferocious startups with speed and agility. To keep pace with this changing…

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Article / 14

Article · 2 min read

Temporal Myopia In Management, Business, and Life

Decisions that we make, or choose not to make define the course of our destiny , whether that be life or business. In a sense this is not philosophy, it is scientific logic.

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Research / 15

Research

Indeterminable Responsibility Determinable Harm

Corporations have been found to create harm for people in society; however, due to the organizational irresponsibility principle, responsibility has remained unattributable to agents. Despite the ills created,…

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Article / 16

Article · 1 min read

What Do Leaders Need To Succeed At Creating A Transformative Company

Leaders need to demonstrate four behaviours to maximise the chance that Transformation will succeed.

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Webinar / 17

Webinar

Exponential Flow. Corporation Unlimited.

Exponential flow is about making quantum leaps. About taking actions that give you much more than mere incremental profits. It’s a mindset, it’s a cultural orientation, it’s the ability to take risk and to tap…

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Article / 18

Article · 3 min read

Seven Triggers That May Disrupt Your Business

As a professional, you need to worry about more than just how your company currently operates — you need to look ahead to how you’ll perform in the future. The more you can anticipate the changing needs of…

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Article / 19

Article · 1 min read

9 SIGNS OF A LOSING ORGANISATION

9 SIGNS OF A LOSING ORGANISATION

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Webinar / 20

Webinar

Edison Versus Einstein. Breakthrough Decision Making.

Again… if you could tap into the vast intelligence and mental processes of Edison or Einstein to ignite (or reignite) your business, which of these luminaries would you choose?

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Article / 21

Article · 1 min read

10 Tactics for 10X Marketing

So you want to gain Marketing advantage on your competitors? Sure. However, what is it that you're different from your competitors to gain this leverage? Let's see what happens in each of the major aspects of…

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Article / 22

Article · 2 min read

Why Expectations within the Economy Matters During Crises

Fear feeds on itself and directs proportionate results. If I am a provider of some services or goods that I expect people will not buy in these times, I expect to be poorer. Now I am unlikely to work long…

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Webinar / 23

Webinar

What Steve Jobs Told Nobody. Deciphering Madness.

This is really a deep dive into the mind and the madness to decipher -- How an insecure, acid-dropping hippie kid reinvented himself as a technological visionary—and changed the world.

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Article / 24

Article · 5 min read

5 Key Principles That Ensure Strategic Planning Leads to an Effectual Strategy

A leader's day can be consumed with completing templates and attending planning sessions during a strategic planning cycle. In turn, top-performing personnel who are not members of the C-suite may spend an…

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Webinar / 25

Webinar

Quantum Transformation. Getting Brilliant Outcomes.

We are mostly locked in a very Newtonian - Cause and Effect - understanding of the world.

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Webinar / 26

Webinar

Ideas Live

ALMOST 90 BREAKTHROUGHS IN 90 MINUTES: We took LIVE questions from the audience. Innovated on the spot. Gave you the idea you need to create a turnaround in these times. Listen in. Adapt. Run.

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Webinar / 27

Webinar

FEAR. False Evidence Appearing Real.

They are afraid to speak up or try and take a risk because they do not know what the outcome will be and which will, in turn, lead to external judgment from the people around them. The truth is that this is an…

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Webinar / 28

Webinar

Unmistakably Creative

Our memetic environments consist of the books we read, the podcasts we listen to, the websites we visit, and all of the information we consume.

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