This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making.

The Novelty Principle™ is a powerful book + audio system that gives you the clearest lens ever created to help you stop selling value, and start selling the one thing people actually buy: ideas.

The framework to design your own Brilliant Co

— a business engineered for strategic brilliance,

not incremental improvement.

The Largest Collection Of Category Transformations, Market Preference Observations, And Strategic Repositioning Examples We Have Ever Assembled.

The book equips business leaders, budding entrepreneurs and strategy enthusiasts to challenge the existing paradigms about success, develop a mindset for brilliance and create a strategic blueprint to achieve it.

How to Convert Cold Audiences — Predictably, Profitably, Facelessly…