INNOVATIONS
C-Suite Deal Velocity
WHY
The Questions Deal VelocityAnswers For Your Business
How to create positioning that commands attention from serious buyers.
So your business is immediately seen as a strategic opportunity — not just another vendor competing for consideration.
How to generate a consistent flow of the right high-value opportunities.
So the organisations capable of approving large deals begin entering your pipeline instead of you chasing uncertain prospects.
How to structure pricing that reinforces value and strategic importance.
So your offer signals confidence, seriousness, and impact — rather than inviting comparison or negotiation pressure.
How to present your opportunity in a way that secures executive confidence.
So decision-makers can clearly see the value and feel confident advancing the deal internally.
How to structure deals that scale financially and operationally.
So each new contract strengthens the economics of your business rather than stretching it.
Deal Velocity reveals where these foundations are strong — and where they need strengthening
— so high-value opportunities can emerge, advance, and close more predictably.
SELECTED WORKS
Strategy in practice
LEASEPLAN
From HR to the CFO. A different economic model.
A shift in strategic model repositioned LeasePlan for CFOs rather than HR. The economic redesign led to achieving 12 months’ revenue targets in just six months.
Outcome: 6 months to achieve 12 months’ revenue targets
HOLCIM
The secondary sales channel.
We reimagined the customer as a secondary sales channel and designed the strategy around them, leading to record-breaking sales.
Outcome: Record-breaking sales through a new customer-led sales strategy
Subex
From telecom software to Digital Trust.
A change in strategy reframed Subex around Digital Trust, taking the business from near bankruptcy to a NASDAQ listing.
Outcome: NASDAQ listing From near bankruptcy to a new strategic direction
Leadership Surge
A positioning and model pivot. Million-dollar contracts.
A positioning and business model pivot led to million-dollar contracts with companies including Google and Turner Construction—within three months of first contact.
Outcome: 3 months From first contact to million-dollar contracts
MEET DR CHETAN WALIA
The thinking behind the work.
PhD · Chartered FCIPD · Creator of Category of One
For more than 25 years, Chetan has worked with businesses across industries to uncover strategic possibilities and translate them into commercial growth.
His work brings together creativity, strategy and practical business thinking. A published researcher and author, he has taught Management Consulting to Executive MBA and PhD candidates at the University of Bradford.
Author of Creativity and Strategy, The Brilliant Co, Superiority Simplex, Predictive Client Acquisition and Faceless Selling.
+1000
Businesses
Advised
APPLICATIONS
Where can Deal Velocity change the business?
Front End Innovation
Pipeline ↑
Your positioning begins to attract stronger interest, increasing the number of serious opportunities entering the pipeline.
Conversion
Faster and Bigger Deal Conversions
More opportunities progress toward commitment as positioning, attention, and differentiation align.
Reduce Time Lag
Overcome Delays and Stalls
High-value opportunities move forward with greater clarity, shortening the path from initial conversation to commitment.
CLIENTS
What our customers have said about us
Discover what our clients say about us—hear how our solutions have helped them achieve success and satisfaction.
Thought provoking
"Thought-provoking and insightful, this brings in a fresh perspective to a lot of management gospels. The method is so counter-intuitive that it makes you pause, think and reflect, and then leaves you contemplating that brilliance, eventually, is so simple. It is a must for any new-age thinker!"
Nikhil Kamath
Zerodha
Fascinating
"Your points on performance not guaranteeing achievement gave me some powerful insights (still digesting) to help others with their sales skills. So many need to let go of the myth that "scripts" are safe and will create buyers. Only authenticity and resonance create buyers...and then we have to turn them into users. Thank you."
Marla Koupal
Strategist
Ton of gold
"There is a ton of gold in this architecture! Overwhelming. Exciting."
Phil Calandara
TruWealth
Love this
"Your objective, critical thinking and positioning has been so helpful. I love the focused approach."
Sara Hayselden
Wellness Clinics
Breath of fresh air
"Just wanted to reach out and say bravo, you really nailed it, this is the breath of fresh air amongst the noise out there."
Deri ap john Llewellyn-Davies
Precision Strategist and Board Advisor
Feel the power
"I can feel the power behind this system — it’s refined, intentional, and definitely high-end. Thank you for this."
Claire
ClaireDeguelle.com
Incomparable
"Gave me a positioning no one can compete with."
Eve Kedar
Author
Mindblowing
"We deployed Chetan's methods for conflict resolution in our country offices. It is a mind blowing framework with astounding results."
Tom Twining
United Nations
The best
"I have hired experts in the past to help me figure this out. No one has come close to the clarity you brought. Thank You Chetan."
Tim Adams
Business Strategist
Product-Market fit
"After working with Chetan — the messaging is really resonating with our market. For the first time, we have real confidence that we’ve hit product–market fit and are on a solid path forward."
Raglan Tribe
Mindsheet AI
From HR to the CFO. A different economic model.
"A shift in strategic model repositioned LeasePlan for CFOs rather than HR. The economic redesign led to achieving 12 months’ revenue targets in just six months."
Veerle Behets
LeasePlam
With Chetan besides you - any mountain can be surpassed.
"Chetan is undoubtedly the very best leadership development expert I have interacted with He is understated, very very passionate, committed and result oriented. With Chetan besides you - any mountain can be surpassed."
Sandy Vij
CEO
Always delivers
"Truthful. Honest. Always over delivers. Highly recommended."
Dr. Jörg Matthias Großman
FREUDENBERG
Brilliant framework
"Chetan's methods are highly creative and effective. The brilliant framework simplifies and ignites breakthroughs at every level. It challenges high achievers to go beyond their wildest dreams, pause, reflect, and chase and achieve even higher goals. You come to appreciate what it truly means to be brilliant."
Rickey Kej
3 Time Grammy Winner
I laughed. I teared up.
"I laughed. I teared up. That should tell you how deeply your session resonated — and how skilfully crafted and on-point it was."
Martta
Lux
+3800
CLIENTS
6.4K
CONSULTS
4.9
3.5K Reviews
Why choose A DEAL VELOCITY?
Deal Velocity Delivers Results Through Capturing Attention
Why some opportunities generate immediate traction inside organizations — while others struggle to gain serious consideration.
How influence actually spreads inside companies, and whether your opportunity is reaching the people who can advance it.
How your offer needs to connect with priorities executives already care about — so advancing the deal feels logical, not risky.
What must be visible in your proposal so buyers stop evaluating you line-by-line against cheaper or familiar alternatives.
The trust factors enterprises require before they are willing to move an opportunity toward real approval and funding.
From Low Momentum → To Clear Movement
From Unclear Stakeholders → To Decision Alignment
From Generic Proposals → To Strategic Differentiation
From Hidden Risk → To Confident Commitment
↑
Deal Velocity identifies the strategic foundations influencing these situations — and how they can be strengthened.
+98.9%
Customer
satisfaction
LearN
How To Attract and Advance High-Value Deals
Deal Velocity shows you exactly what must change for your most important opportunities to move faster and close stronger.
Position
Be seen as a serious strategic option before the conversation even begins.
Pipeline
The right opportunities enter your environment consistently.
Pricing
Your pricing reflects the value and impact of what they deliver.
Pitch
Your narrative makes it easy for decision-makers to move forward with confidence.
Profits
The deals you win strengthen the economics of the business and allow growth at scale.