From the desk of
Dr Chetan Walia
SPECIFIC SUCCESS FACTORS
Three Types of Assets
Two Laws of Demand
One Action That Will Maximise All Five To Create Business Wealth
3 Minute Read → Infinite Upside
Dear Friend
What I am about to disclose will simplify customer acquisition, high ticket sales, and business scale. Recognise that this will significantly impact all of your future business growth and prosperity.
First Acknowledge 2 Facts
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Whatever be your business, your customers are available to acquire in plenty.
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The success of your business is directly proportionate to the number of cold customers you can acquire.
You want your business to do more, have more, reach farther and achieve a lot more financial success. All of this begins with solving a foremost problem - a system for acquiring cold customers at scale.
There Are Three Types of Assets You Need.
Absence of Any One - Hurts The Potential of Other Two.
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The Front-End Asset That Is Absolutely Unique To You (This Is For Client Acquisition)
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The High Ticket Asset or Your Main product or Service (This Is For Profits or Your Main Revenue)
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The Lifetime Value Assets (This is Your Return on Relational Capital)
Here is what happen when any one is missing.
The three assets group represents the Success Continuum — the problem is that most people don’t know how to design and position them to acquire clients, escalate them to the higher asset, and build a lifetime value from thereon. That’s where I can help
By Shifting your thinking, focus, and more importantly your design, your business can quickly advance upward and forward at much superior rate.
My Point?
I help entrepreneurs and founders become capable, masterful architects of customer acquisition.
No matter where your current category of assets lie, I can help to multiply your short term client acquisition and your long term financial accomplishments.
Why Will I Be Able To Drive This level of Achievement?
My method is built around 10 Laws of Demand.
I am listing two here. These alone can turn strategy into fortune….
1. Demand Is Always Tactical. Never Strategic
Most businesses have a fetish to position for Ultimate Strategic Truths or Lofty Results or the Best Outcomes. Yes we all wan’t to sound smarter and out think the rest - but it doesn’t sell cold.
If people bought strategy cold - McKinsey and Deloitte would flood your Facebook wall.
Your clients are surrounded by daily level problems and are desperately wanting quick tactical fixes to take something off their worry plate.
Even if they actually need the Big Stuff you have - the demand is for the ‘here and now’ thing.
And 2. Demand Is Always Specific, Not Holistic.
You visit a business, any business — a grocery store, your doctor, a movie theatre or a consultant — for something specific. Always.
Yet when it comes to marketing — for some strange reason businesses love presenting themselves as a holistic solution.
Problem?
There is no demand.
Odds are great that your business is already faltering here
— tactical specificity at the front end
— that is unique to only you
— which creates enough trust for people to climb up
— and again and again
Absence of 3 Assets And 2 Demand Laws Will mean You Are Chasing Ghosting Leads, Calls, And Putting Too Much Stress on Growth
How Can I Solve This For You, Now?
Before you think this is a sales pitch to get you on a call and attempt to sell you some high ticket program - Let me make it 2-things crystal clear.
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I am not selling a course.
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And I don’t do calls.
So What Can I do For You Now?
I call this the Specific Success Factors and it does Five Things:
I have been in business for over 26 Years. This comes naturally to me and I am intuitively quick with this. So I will take a deep look at your business and do five things for you right away:
ONE
I will point you out to the exact laws of demand (out of ten) that your business is violating. Businesses do this in ignorance but once you see this and fix this - you would have fixed the most critical roadblock - and one that adds profits and revenues instantly and effortlessly.
Insight #1: People conceive products and then try to contract offers to create demand. Why bother? Why not figure out demand and tactically feed it and spark staggering profit momentum?
Rule: Demand Already Exists.
TWO
I will structure the ideal Front End Asset for your business that will have the most superior, category of one, tactical specificity - which already has demand. This means three things.
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You will have front end sales (not leads)
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Your advertising budget is a profit center
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Scale is a system, not an expense.
Even if you already have some front end asset, the demand-structure that I will apply means that the new design will not only ensure front end acquisition but also a voluntary climb to your main products and services.
Insight #2: There are opportunities all around you silently waiting to be discovered. The problem is you don’t see them.
THREE
I will suggest tweaks to or re-design your ideal High Ticket (MAIN) offer. Again this means I will reconfigure this for two effects:
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Front End customers automatically seek this
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You don’t go holistically overboard but rather minimise fulfilment so you can scale.
Insight #3: Success and scale is not a time-based problem. Scalable success is about design.The moment the design is right - it begins.
FOUR
I will show you at least 2-3 options on how you can maximise life time value for your clients. This is gold because you can simply take this and apply to your past customers today and generate revenue right away.
Insight #4: Don’t be in love with your products and services. No. Fall in love with creating relationships. And in business that means repeated value.
FIVE
I will use the above 4 and construct what I call a Prosperity Vision. This is purely a mathematical exponent that you are already sitting on — but probably just don’t see it yet. Your attainable goals will undergo a massive shift. I promise you that.
Insight #5: 95% of businesses think: “What do I have to say to get people to buy?” - The 5% who own 95% of the wealth think - “How do I give people what they already want but just don’t know it?”
So How Will This Work If It’s Not A Call and not Even A Course?
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I have a one question form that you will fill - where you tell me about your business and a broad context.
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Based on that I will study your business, and prepare your Specific Success Factors Plan, where I’ll answer the five factors I listed above: Demand, Front End Asset, High Ticket Design, Life Time Value Multiplier, and Prosperity Vision.
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I’ll share that plan with you on mail and text within 72 hours.
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This will be completely sufficient and disclose the critical success factors for you now.
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If I believe I can help you further - which means - significantly compress time for your growth by helping you market or develop assets, then I will offer you a call for us to meet via zoom, which you may accept or reject. I don’t chase. I only offer it once, if at all I do.
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Specific Success Factors Plan is worth 1000s if not more. The impact it has on your business is instant and immediate. I will be investing a lot of my time in creating this for you. So there is a $200 notional commitment fee for this, to ensure you are serious. This is completely refundable should you feel the success factor plan was a waste of your time.
Just To Summarise Again:
Why Is The Specific Success Factors Plan the Most Powerful Business-Building Asset That Unlocks The Highest Financial Performance Possibilities in Your Business?
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You Quickly Discover The Exact Laws of Demand You Are Missing, and How To Apply Them Now to Create A Far Higher Client Traction.
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You Know The Exact Front End Solution That Will Deliver to You Paid Clients Upfront So You Can Simply Scale Marketing Efforts to Drive As Many Customer As You Want.
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You Know The Demand Based Design That Will Then Guide These Customers to Escalate (Mostly Voluntarily) To Your Superior Priced Higher Ticket Offers.
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You Will have Concrete Ideas on How To Maximise The Long Term Relational Capital Already Existing in Your Business.
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You Will Have A Far Higher Vision of Prosperity and a Rational Plan to Achieve It.
I have many success stories but achieving your success story is my next goal.
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200% Instant Increase! “The change in customer acquisition approach led us to finishing our 12 month target within the first 6 months itself.” — Veerle Behets, LeasePlan
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14000 Customer Acquired! “After implementing the demand fixes and just one idea for the front end, we acquired 14000 additional paid customers with 1 year. We didn’t even bother with upselling with that huge pipeline.” — Raymond Hall, Shoper
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29% Increase In Margins! “When Chetan asked me to increase my price and strip away the product, I told him ‘You’ve lost your mind.’ We increased our profits this year by 29% and cut fulfilment into less than half. — Dorothy Neil, Breath Alchemy
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Acquired 4 $40000 Clients on Day-1! “I received Chetan’s analysis and was speaking at en event later that day. I thought I’ll test the offer and said it verbatim at the event. 5 people signed up.” — Raglan Tribe, Mindsheet
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Discovered a 100K Offer! “I was offering a retainer based wealth management service. Chetan’s repositioning led to creating a 100K offer. It took 4 months but I sold 3 of them. My life just changed.” — Scott Anderson, Trident Wealth
Apply The Specific Success factors To Your Business
If you commit to action on your success factor plan, I can virtually guarantee your success — and no it won’t take years. It doesn’t even have to take months. When the design is right, time collapses. Literally within days and if you are an action junkie, then even in a few hours, you can start creating a whole new level of business growth.
I will say this - for a $200 - no risk - start point, you lose nothing. It doesn’t make me rich and it doesn’t get you broke. I promise you this, a year from now - you’ll be looking back on today as one of the soundest personal and business decision you’ve ever made. I am not asking you to join a call or attend a laborious course. I am asking you to simply know what you don’t yet know. And judge the effect of it for yourself - keep it or refund it. Your call.
I hope to be creating your Specific Success Factor Plan next.
Dr Chetan Walia
P.S. This won’t be around forever — Click here to get it now.
About Dr Chetan Walia
He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
Thought Leadership
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
Is This For You?
It’s not about size — that’s my job to help you achieve.
I’m looking for:
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Acumen → You’ll understand what I’m saying and act on it.
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History → You already have a real business with clients.
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Attitude → You have the ambition to aim beyond incremental growth.
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Excitement → This isn’t just work to me. I’m looking for challenges that excite me.
This is not for you if:
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You’re still figuring out your first client.
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You’re chasing tactics instead of building strategy.
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You think in quarters and percentages instead of velocity and possibility.
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You’re looking for motivation, community, or another mastermind.
This is for you if:
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You already have a business with paying clients.
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You know client acquisition is your bottleneck.
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You want to collapse 5 years of results into 1.
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You’re ambitious enough to aim for abnormal profits — and serious enough to execute.
From #13 to #3
Chetan is undoubtedly the very best leadership development expert I have interacted with He is understated, very very passionate, committed and result oriented. With Chetan besides you - any mountain can be surpassed.
Sandy Vij, CEO
39% Bottomline Impact
Chetan is truly qualified to propagate breakthrough thinking by people and businesses as he follows the same in letter and spirit in his own business. Very, very inspiring.
Dr Ayyang, Chair
Growth in Mulitples YOY
Truthful. Honest. Always over delivers. Highly recommended.
Dr. Jörg Matthias Großman, CFO
10+ Business Lines Added
Chetan admonishes the basic criteria which we associate with brilliance. This makes us realise that brilliance shines through all the coverings to make a profound impact and, in that, it solves the right problem.
CHAIR
Conflicts Resolved
We deployed Chetan's methods for conflict resolution in our country offices. It is a mind blowing framework with astounding results
TOM TWINING - ARR
Partner Track
The Laureatte Partner Track at EY led to an explosion of partners producing multi-millions in annual revenue.
↑
Record Breaking Sales
We broke through many hurdles - both external and internal, with Dr Walia.
JOY, CEO
2X in 6 Months
We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.
VEERLE, MANAGING DIRECTOR
DISCLAIMER: The figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT APPLY
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